🇬🇧
United Kingdom — iGaming demand
— 68Mpopulation 66Minternet users 35Mdemand for month ↑ 5.2%MoM
2,555 brands
·
31,944 games
·
61 countries
·
44 regulators
Market index
Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED
Jul
Sep
Nov
Jan
Mar
May
Jun
Demand dynamics
Estimated monthly search demand, June 2026
bet365
William Hill
Paddy Power
Ladbrokes
Betfred
Coral
Other
Jul
Sep
Nov
Jan
Mar
May
Jun
Growing in United Kingdom
Top 3 brands by MoM growth
Falling in United Kingdom
Top 3 brands by MoM decline
Share of demand
Demand distribution, top-6 + other
Jul
Jun
Year on year
Jul 2025 → Jun 2026+9.2%
demand index year on year
Top 5 brandsShareYoY
bet365
13.4%
-2%
William Hill
11.4%
0%
Paddy Power
10.6%
+45%
Ladbrokes
10.1%
-1%
Betfred
8.1%
+19%
Next month forecast
≈ 34.5M
-1.3% MoM
Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.
What happened in the market
Automatic reference on NeBlask data · updated with the index
per month
Fan — +117.3% MoM (growth)
per month
NetBet — +44% MoM (growth)
per month
1xBet — +43.9% MoM (growth)
Growing brands
#BrandDemand
ShareBAPMoMYoY
No brands matching the query
More brands with search demand in United Kingdom · 286
Ranks 21–306 of the same market table: monthly branded search demand and share of the country total.
Brand
#
Demand
Share
Unibet
21
285.1K
0.8%
Kwiff
22
171.1K
0.5%
NetBet
23
162.6K
0.5%
Yeti
24
150.9K
0.4%
Lottoland
25
143.8K
0.4%
Kent
26
134.7K
0.4%
Sportybet
27
103.9K
0.3%
Casumo
28
97.7K
0.3%
bwin
29
92.6K
0.3%
LiveScore Bet
30
91.8K
0.3%
MyStake
31
84.1K
0.2%
EPC
32
80.9K
0.2%
Betano
33
77.1K
0.2%
Evolve
34
70.5K
0.2%
SpreadEx
35
61.9K
0.2%
10bet
36
61.2K
0.2%
Quinnbet
37
61.1K
0.2%
Pub Casino
38
60.5K
0.2%
Lotus
39
59.8K
0.2%
Ocean
40
53.6K
0.2%
Stake
41
51.8K
0.1%
Superbet
42
49.9K
0.1%
Cleopatra
43
49.3K
0.1%
PokerStars
44
48.4K
0.1%
7Bet
45
43.6K
0.1%
Videoslots
46
41.8K
0.1%
Bet9ja
47
41.3K
0.1%
Snatch
48
40.1K
0.1%
JackpotCity
49
36.2K
0.1%
Parimatch
50
35K
0.1%
Nine Casino
51
33.1K
0.1%
1xBet
52
30.1K
0.1%
Lemon
53
29.8K
0.1%
The Sun Vegas
54
28.4K
0.1%
Winbet
55
28K
0.1%
Gamdom
56
27.1K
0.1%
Rain
57
26.7K
0.1%
LeoVegas
58
26.2K
0.1%
Bally Bet
59
25.2K
0.1%
Hollywoodbets
60
23.8K
0.1%
Mr Green
61
22.9K
0.1%
William Hill Casino
62
22.2K
0.1%
Circus
63
21.5K
0.1%
Mega Riches
64
21K
0.1%
Roobet
65
20.5K
0.1%
TOTO
66
18.2K
0.1%
Adrenaline
67
18.2K
0.1%
AK Bets
68
17.4K
0.0%
Fortuna
69
17.2K
0.0%
Sportingbet
70
14.7K
0.0%
Betpawa
71
14.6K
0.0%
Daddy
72
14.2K
0.0%
Shuffle
73
13.8K
0.0%
STS
74
12K
0.0%
Blaze
75
11.3K
0.0%
Palms Bet
76
11.2K
0.0%
The Vic
77
10.3K
0.0%
Casa Pariurilor
78
10.3K
0.0%
BetBoom
79
10K
0.0%
Fonbet
80
8.5K
0.0%
GGPoker
81
8K
0.0%
1win
82
7.6K
0.0%
Spin Casino
83
7.6K
0.0%
Dafabet
84
6.9K
0.0%
Qbet
85
6K
0.0%
FanDuel
86
6K
0.0%
Caesars
87
5.9K
0.0%
SuperSport
88
5.6K
0.0%
Sisal
89
5.6K
0.0%
Total Casino
90
5.4K
0.0%
Betclic
91
4.5K
0.0%
Casinok
92
4.4K
0.0%
ALC
93
4.3K
0.0%
TOPsport
94
4.2K
0.0%
DraftKings
95
4.1K
0.0%
Vbet
96
4.1K
0.0%
BetKing
97
3.9K
0.0%
Melbet
98
3.8K
0.0%
Gama
99
3.8K
0.0%
Novibet
100
3.7K
0.0%
Betika
101
3.6K
0.0%
Rollbit
102
3.6K
0.0%
Stoiximan
103
3.5K
0.0%
Bets
104
3.3K
0.0%
ComeOn
105
3.2K
0.0%
Instaspin
106
3.1K
0.0%
EfBet
107
3K
0.0%
CoinPoker
108
2.9K
0.0%
Paf
109
2.8K
0.0%
Winamax
110
2.5K
0.0%
500 Casino
111
2.5K
0.0%
MaxBet
112
2.4K
0.0%
Goldbet
113
2.3K
0.0%
WSM
114
2.3K
0.0%
Betsson
115
2.2K
0.0%
Great Britain Casino
116
2.2K
0.0%
Tipico
117
1.9K
0.0%
Duelbits
118
1.9K
0.0%
Caliente
119
1.8K
0.0%
Casino Plus
120
1.7K
0.0%
BetPlay
121
1.7K
0.0%
Olimp
122
1.6K
0.0%
SBOBET
123
1.6K
0.0%
GGBet
124
1.6K
0.0%
Lucky Block
125
1.6K
0.0%
Svenska Spel
126
1.5K
0.0%
OlyBet
127
1.3K
0.0%
Mostbet
128
1.3K
0.0%
BitStarz
129
1.3K
0.0%
BC.Game
130
1.3K
0.0%
Golden Nugget
131
1.2K
0.0%
22Bet
132
1.2K
0.0%
Levelup
133
1.1K
0.0%
ICE Casino
134
1.1K
0.0%
Snai
135
1.1K
0.0%
Lottomatica
136
1K
0.0%
Winna
137
1K
0.0%
Jackpotter
138
1K
0.0%
Playhub Casino
139
998
0.0%
TonyBet
140
969
0.0%
Metaspins
141
960
0.0%
Eurobet
142
950
0.0%
WINWIN
143
949
0.0%
Betfan
144
947
0.0%
Cloudbet
145
919
0.0%
Adjarabet
146
910
0.0%
PepperMill
147
901
0.0%
BetCity
148
900
0.0%
Betwinner
149
899
0.0%
Gamblezen
150
880
0.0%
Rizk
151
831
0.0%
Chipstars
152
810
0.0%
Mozzartbet
153
795
0.0%
Favbet
154
770
0.0%
Codere
155
735
0.0%
iBet
156
725
0.0%
DoradoBet
157
721
0.0%
Shuffle Casino
158
720
0.0%
Royale Lounge Casino
159
720
0.0%
FruitKings Casino
160
720
0.0%
Coolbet
161
717
0.0%
AdmiralBet
162
676
0.0%
Fanatics Sportsbook
163
657
0.0%
Betsafe
164
650
0.0%
Trada
165
648
0.0%
Sportium
166
630
0.0%
Interwetten
167
620
0.0%
Crystalbet
168
619
0.0%
Holland Casino
169
608
0.0%
Marathonbet
170
599
0.0%
Justin Casino
171
590
0.0%
Linebet
172
585
0.0%
StarGames
173
572
0.0%
Apuesta Total
174
554
0.0%
SuperGra
175
536
0.0%
Danske Spil
176
515
0.0%
Supabets
177
513
0.0%
FortuneJack
178
510
0.0%
Optibet
179
489
0.0%
Betboro
180
489
0.0%
Thunderpick
181
480
0.0%
BetFury
182
480
0.0%
Luxury Casino UK
183
480
0.0%
Unibet Casino UK
184
480
0.0%
Playtika
185
480
0.0%
Bitcasino
186
477
0.0%
KTO
187
476
0.0%
Wildz
188
475
0.0%
7Bit Casino
189
461
0.0%
Paripesa
190
429
0.0%
Bigwin
191
427
0.0%
iWild
192
420
0.0%
Vulkan Vegas
193
419
0.0%
Meridianbet
194
415
0.0%
Borgata
195
411
0.0%
BetRivers
196
400
0.0%
Fortune Mobile Casino
197
390
0.0%
20Bet
198
350
0.0%
LVBet
199
345
0.0%
EuroBets
200
325
0.0%
Umbingo
201
320
0.0%
Slotnite Casino
202
320
0.0%
31Bets
203
310
0.0%
Hard Rock Bet
204
303
0.0%
OPAP
205
300
0.0%
Jacks Casino
206
282
0.0%
Betnacional
207
279
0.0%
Premierbet
208
278
0.0%
Cosmolot
209
270
0.0%
OdiBets
210
267
0.0%
Jackpot Village Casino
211
260
0.0%
Luckia
212
250
0.0%
Verde Casino
213
249
0.0%
Pixbet
214
240
0.0%
Nagad88
215
240
0.0%
Smarkets Betting
216
240
0.0%
Estrela Bet
217
220
0.0%
Rushbet
218
220
0.0%
Betreels
219
210
0.0%
NewSpins
220
210
0.0%
Space Wins Casino
221
210
0.0%
JeetBuzz
222
200
0.0%
Superbet RO
223
198
0.0%
National Casino
224
198
0.0%
Royal Panda
225
197
0.0%
Lemon Casino
226
190
0.0%
888STARZ
227
185
0.0%
PlayStar
228
180
0.0%
Wplay
229
170
0.0%
Springbok Casino
230
170
0.0%
Vega Bet
231
170
0.0%
Planetwin365
232
166
0.0%
Dukes Casino
233
160
0.0%
StarCasino
234
158
0.0%
Energy Casino
235
155
0.0%
NordicBet
236
153
0.0%
mBit Casino
237
152
0.0%
Megadice
238
151
0.0%
Play Alberta
239
150
0.0%
Playbet
240
145
0.0%
Vegas Wins Casino
241
139
0.0%
Fairspin
242
134
0.0%
Esportes da Sorte
243
130
0.0%
RoyalBet
244
130
0.0%
MAXLINE
245
130
0.0%
ESPN Bet
246
120
0.0%
32Red Casino UK
247
120
0.0%
PlayAmo
248
111
0.0%
Yeet Casino
249
110
0.0%
Joycasino
250
100
0.0%
Betnation
251
100
0.0%
Betandyou
252
93
0.0%
GDFplay
253
90
0.0%
BrothersBet
254
90
0.0%
Slots Racer
255
90
0.0%
Fuksiarz
256
80
0.0%
Betunlim
257
80
0.0%
Sportsbet.io
258
79
0.0%
Bitsler
259
70
0.0%
Dove Slots Casino
260
70
0.0%
Mr Bit Casino RO
261
70
0.0%
Race Casino
262
68
0.0%
SlotGames
263
62
0.0%
Publicwin
264
60
0.0%
Winz.io
265
60
0.0%
Laimz
266
50
0.0%
Solverde.pt
267
50
0.0%
Evolve Casino
268
46
0.0%
Crashino
269
40
0.0%
Xparibet
270
40
0.0%
VivaSpin
271
40
0.0%
SlotMagie
272
40
0.0%
V.Vegas
273
40
0.0%
Lussurio Casino
274
40
0.0%
SunBet Casino
275
40
0.0%
Vlad Cazino
276
30
0.0%
Ronin Slots
277
30
0.0%
HitNSpin
278
21
0.0%
StakePrix
279
20
0.0%
Slots n’Play
280
20
0.0%
LVbet Casino
281
20
0.0%
Spinarium
282
20
0.0%
Jacks.nl
283
20
0.0%
PrimaPlay
284
20
0.0%
Simba Slots Casino
285
20
0.0%
WatchMySpin Casino
286
20
0.0%
Casinobet
287
14
0.0%
Magical Casino
288
12
0.0%
Betzest
289
10
0.0%
PrimeBetz
290
10
0.0%
BetPawa Casino
291
10
0.0%
Betty Casino Ontario
292
10
0.0%
MyCasino CH
293
10
0.0%
Estoril Sol Casino (ESC)
294
10
0.0%
SlotSite.com Casino
295
10
0.0%
Reybets
296
10
0.0%
SafetyWing Ambassador
297
10
0.0%
MYBC.game Casino
298
10
0.0%
Epicbet Casino
299
10
0.0%
Mr Bit Casino BG
300
10
0.0%
Zeus Bingo Casino
301
10
0.0%
FijiCasino
302
10
0.0%
Spin Casino UK
303
5
0.0%
Sportbet.one
304
5
0.0%
PH Casino
305
4
0.0%
Bet-at-home
306
1
0.0%
How we calculate
Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.
Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.
Trust tiers
Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.
Why NeBlask
A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.
| Capability | NeBlask | Blask | H2 Gambling Capital | SimilarWeb |
|---|---|---|---|---|
| Availability | ||||
| Price | Free | Enterprise talk to sales | Enterprise talk to sales | $125–150K/yr |
| Open data | CC BY 4.0 | Closed | Closed | Closed |
| Data sources | ||||
| Share of Search | Clickstream | OSINT+CV | — | — |
| Trust Score | 7 signals | — | — | — |
| On-chain data | Etherscan | — | — | — |
| App Store + Play Store | Ratings | — | — | — |
| Trustpilot | Integration | — | — | — |
| Twitch / Kick streams | Live | — | — | — |
| Meta Ads Intelligence | Ad Library | — | — | — |
| Regulator licences | 10 registries | Partially | 150+ markets | — |
| Telegram analytics | NeTGStat | — | — | — |
| Infrastructure | ||||
| Open API | JSON · CSV | — | — | Paid |
| Embed widget | CC BY 4.0 | — | — | — |
| Data refresh | Daily | Hourly | Monthly | Monthly |
| Coverage | ||||
| Brands covered | 230+ | 2 500+ | 100+ companies | Any site |
| Countries | 53 | 50+ | 150+ | All |
| Revenue estimate | — honestly | CEB modelled | GGR | — |
Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.
Download data United Kingdom: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream
