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Mexico — iGaming demand

— 128Mpopulation 100Minternet users 1.7Mdemand for month ↑ 3.5%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

2.4M 1.9M 1.5M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Codere Novibet Pin-Up BetBoom Sportium bet365 Other
885.8K 664.3K 442.9K 221.4K 0 411.8K 316.3K 131.5K 120.4K 79.5K 69.1K 544.6K
Jul Sep Nov Jan Mar May Jun

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
20251.8M
20261.7M
-8.8%
demand index year on year
Top 5 brandsShareYoY
Codere 24.6% +17%
Novibet 18.9% +127%
Pin-Up 7.9% +83%
BetBoom 7.2% +295%
Sportium 4.8% -23%
Next month forecast ≈ 1.6M -2.0% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 Codere 411.8K 42.0 +19.7% +17%
2 Novibet 316.3K 31.5 +0.4% +127%
3 Pin-Up 131.5K 27.1 +5.9% +83%
4 BetBoom 120.4K 32.0 +21.3% +295%
5 Sportium 79.5K 22.6 -0.5% -23%
6 bet365 69.1K 30.3 +22.0% -80%
7 Stake 64.6K 12.2 -33.8% -2%
8 Sisal 60.5K 22.2 +0.0% +0%
9 Betway 56.8K 21.8 -0.5% -7%
10 1xBet 45.5K 28.7 +19.3% -15%
11 1win 34.6K 14.8 -17.1% -29%
12 Fun88 33.8K 14.5 -18.0% -57%
13 Lotus 33.1K 21.2 +0.0% —
14 Betano 29K 32.4 +46.1% -87%
15 Coral 25.9K 14.1 -18.3% -3%
16 Calzone 23K 14.0 -18.4% —
17 Fortuna 15.2K 13.8 -18.2% +51%
18 Playtika 14.8K 13.8 -18.2% —
19 Betsson 10.4K 20.2 -0.5% +34%
20 Roobet 10.1K 20.7 +0.9% -32%

No brands matching the query

More brands with search demand in Mexico · 69

Ranks 21–89 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share
Blaze 21 9.6K 0.6% 888casino 22 9.1K 0.5% Melbet 23 6.7K 0.4% Mostbet 24 6.5K 0.4% Caesars 25 4.8K 0.3% bwin 26 4.6K 0.3% Disi 27 4.4K 0.3% Shuffle 28 4.3K 0.3% PokerStars 29 4.1K 0.2% Luckia 30 2.2K 0.1% Winamax 31 2.2K 0.1% DraftKings 32 2.1K 0.1% 1xSlots 33 2K 0.1% Betfair 34 1.8K 0.1% FanDuel 35 1.8K 0.1% 1bet 36 1.7K 0.1% Mr Green 37 1.4K 0.1% BetMGM 38 1.4K 0.1% Duelbits 39 1.3K 0.1% William Hill 40 1.3K 0.1% Unibet 41 1.3K 0.1% GGBet 42 1.2K 0.1% Sky Bet 43 961 0.1% Sportingbet 44 852 0.1% 22Bet 45 760 0.0% Superbet 46 750 0.0% Goldbet 47 659 0.0% Paddy Power 48 564 0.0% Betfred 49 489 0.0% Rollbit 50 489 0.0% SpinBetter 51 480 0.0% Dafabet 52 479 0.0% LeoVegas 53 409 0.0% Vulkan Vegas 54 399 0.0% BetVictor 55 398 0.0% Hard Rock Bet 56 370 0.0% Golden Nugget 57 337 0.0% Mxn777 Casino 58 320 0.0% SpinBetter Casino 59 316 0.0% Fanatics Sportsbook 60 297 0.0% Casumo 61 277 0.0% Shuffle Casino 62 260 0.0% Legendz 63 220 0.0% BC.Game 64 216 0.0% Michigan Lottery 65 202 0.0% Casinobet 66 142 0.0% Fonbet 67 140 0.0% Yeet Casino 68 140 0.0% BetRivers 69 100 0.0% Betandyou 70 90 0.0% ESPN Bet 71 70 0.0% 888STARZ 72 60 0.0% PrimaPlay 73 50 0.0% Campeonbet Casino 74 30 0.0% King Billy 75 30 0.0% ColdBet Casino 76 20 0.0% Pampas Casino 77 20 0.0% BillyBets Casino 78 20 0.0% Reybets 79 10 0.0% Silverplay Casino 80 10 0.0% SafetyWing Ambassador 81 10 0.0% StakePrix 82 10 0.0% Chexx Casino 83 10 0.0% Ronin Slots 84 10 0.0% Playfina Casino 85 10 0.0% Epicbet Casino 86 10 0.0% Whamoo Casino 87 10 0.0% iWild 88 10 0.0% PH Casino 89 2 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Mexico: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
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Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor