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William Hill Casino — brand profile

Trust Score
25/100 · D
Complaints
2 in NeRating

William Hill Casino is an iGaming brand. NeBlask Trust Score 25/100 (grade D). Total monthly search demand 44.7K across 3 markets, strongest in United Kingdom (0.1% share). Per affpapa.org, data for June 2026.

williamhill.us

44.7Ktotal monthly demand
3markets present in
#49position · United Kingdom
0.1%share · United Kingdom
+0.0%MoM · United Kingdom

About the brand

William Hill Casino operates at williamhill.us. Search demand comes from Argentina, Austria, Australia and Belgium. The domain suggests a US-focused operation, though the search interest spans multiple continents. Without licence or ratings data in the current snapshot, the brand relies on its name recognition and the reach shown in the search demand sample.

casino sports betting
  • Domain: williamhill.us
  • Search demand from Argentina, Austria, Australia, Belgium
Trust Score 25 D
Regulation
0/35
Reputation
0/25
Infrastructure
15/15
Transparency
0/15
Scale
10/10

Regulator blocks

Not found in blocklists · IT, FR, BE, CZ, GR, NO, CH

Verified 8 October 2026 by brand domains with registries 7 jurisdictions; unavailable:PL.

Affiliate Programme

Affiliate programme listed as rogue (Affiliate Guard Dog)
William Hill Affiliates page on AGD ↗
  • Negative carryover

Rogue at Affiliate Guard Dog — programme that failed to pay webmasters or changed terms retroactively; AGD requests not to promote it. This is a signal for affiliates, not a trust assessment for players.

In list since 4 December 2019. Verified 8 October 2026.

Domains

williamhill.us 200 SSL: 97 d. 382ms

Casino Guru

Safety Index
8 / 10
High
Operator
Evoke plc group
Founded
1998
Sister casinos
24
Game providers
25
Currencies
USD CAD EUR GBP AUD CHF DKK JPY
Pros
  • Casino is online since 1998
  • Mobile casino application for iOS and Android
  • Live dealer games are available
  • Payments by PayPal are available
  • Company focuses on sports betting rather than the casino
Cons
  • No withdrawal limits
Open on Casino Guru

Complaints Casino Guru

Total complaints 52
Black Points 49,855
Group has 130
Resolved: 6 Unresolved: 11 Rejected: 23
Complaints on Casino Guru

Player complaints NeRating

Cases in NeRating database 2
Player complaints from independent sources: payout disputes, account blocks, bonus conflicts.
Player complaints about William Hill Casino — NeRating →

Casinomeister

neutral zone
6.7 / 10
Payout
24-72 hours
Group
writing this William Hill Casino review
Founded
1998
Pros
  • Massively big company
  • Solid Playtech games
  • Has just about anything you can imagine to bet on
Cons
  • The large nature of the company can lead to an impersonal feeling
  • Video Poker selection is small
  • They will renege on affiliate deals
Open on Casinomeister

Site profile

Site languages
1
EN
Live Chat
Not detected
Technologies
CloudFront Next.js Google Analytics (GA4) Google Tag Manager
Affiliate Programme
Not found

ScamAdviser

Trust Score 100 / 100
In summary, williamhill.us is very likely not a scam but legit and reliable.
Positives
  • This website is deemed to be popular by Tranco with a ranking of 30
  • The SSL certificate is valid
  • This website is (very) old
  • This website is safe according to DNSFilter
Negatives
  • The owner of the website is using a service to hide their identity on WHOIS
Open on ScamAdviser

Security

VirusTotal
0 malicious
0 suspicious
0 reputation
Security Headers
0 / 100
CSP HSTS X-CONTENT-TYPE REFERRER-POLICY X-FRAME-OPTIONS PERMISSIONS-POLICY
Cookies: 0 (0% secure)

Rating on aggregators 2 source

7.5 / 10 of 2 source
ScamAdviser
10.0
Casinomeister
6.7
Best: ScamAdviser Worst: Casinomeister

News background Google News

Mentions
99
latest: 2 weeks ago
Tone
mixed
Sources
35

Community Reddit · Forums

Forums
100
CasinoMeister, LatestCasinoBonuses
positive

Presence by Country

Licences

No licence records found in our registers yet. Check public registers: regulator map.

Demand — total monthly volume of brand search queries (William Hill Casino + registration/promo/bonus/app) from clickstream data. Model estimate, not financial reporting. Methodology.

Project sponsors

Companies that keep this analytics open