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Uruguay — iGaming demand

— 138.7Kdemand for month ↓ 31.0%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Holiganbet TOTO 1xBet Stake bet365 Betano Other

Jul Sep Nov Jan Mar May Jun

Growing in Uruguay

Top 3 brands by MoM growth

1 Betway 560 +75.0% 2 Betano 4.5K +51.8% 3 Roobet 940 +51.6%

Falling in Uruguay

Top 3 brands by MoM decline

1 Holiganbet 40.5K -63.2% 2 GGPoker 890 -31.3% 3 PokerStars 1.1K -24.3%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

202569.8K

2026138.7K

+98.8%

demand index year on year

Top 5 brandsShareYoY

Holiganbet +404,900%

TOTO +22%

1xBet +230%

Stake -3%

bet365 +45%

Next month forecast ≈ 183.8K +32.5% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month Holiganbet — -63.2% MoM (decline)

per month 1xBet — +49.4% MoM (growth)

per month Stake — +45.4% MoM (growth)

#BrandDemand BAPMoMYoY

1 Holiganbet 40.5K 25.4 -63.2% +404,900%

2 TOTO 33K 27.5 -18.3% +22%

3 1xBet 23.5K 41.8 +49.4% +230%

4 Stake 8.5K 35.0 +45.4% -3%

5 bet365 8.1K 31.7 +23.5% +45%

6 Betano 4.5K 33.7 +51.8% +82%

7 1win 2.6K 32.6 +47.4% +9%

8 Fonbet 1.6K 20.7 +0.0% +116%

9 Pin-Up 1.3K 20.4 -0.3% 0%

10 PokerStars 1.1K 12.1 -24.3% -37%

11 Betsson 1.1K 31.1 +37.9% +69%

12 Coral 1K 12.5 -22.6% -21%

13 Marathonbet 960 13.7 -17.9% -19%

14 Roobet 940 32.1 +51.6% +29%

15 Shuffle 890 27.8 +20.3% +48%

16 GGPoker 890 10.7 -31.3% -7%

17 Superbet 640 29.4 +28.0% +56%

18 Blaze 640 19.7 -1.5% -23%

19 Zamba 592 20.8 +1.2% -17%

20 Melbet 590 31.2 +40.5% +211%

No brands matching the query

More brands with search demand in Uruguay · 22

Ranks 21–42 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

Betway 21 560 0.4% DoradoBet 22 490 0.4% Codere 23 420 0.3% Betfair 24 410 0.3% bwin 25 410 0.3% Betnacional 26 410 0.3% JackpotCity 27 370 0.3% KTO 28 360 0.3% Caesars 29 280 0.2% Estrela Bet 30 270 0.2% William Hill 31 270 0.2% SBOBET 32 260 0.2% Sportingbet 33 218 0.2% 22Bet 34 200 0.1% Betwinner 35 180 0.1% Wplay 36 150 0.1% Winamax 37 140 0.1% DraftKings 38 130 0.1% BC.Game 39 85 0.1% SpreadEx 40 70 0.1% Esportes da Sorte 41 60 0.0% M88 42 40 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Uruguay: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream