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Bulgaria — iGaming demand

— 8.2Mdemand for month ↓ 1.7%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

10.6M 9.3M 7.9M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Winbet EfBet Betano bet365 Palms Bet TOPsport Other
5M 3.8M 2.5M 1.3M 0 4.1M 1.5M 826.3K 716.7K 678.8K 110K 281.5K
Jul Sep Nov Jan Mar May Jun

Growing in Bulgaria

Top 3 brands by MoM growth

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
20258.2M
20268.2M
-0.2%
demand index year on year
Top 5 brandsShareYoY
Winbet 50.0% 0%
EfBet 18.3% 0%
Betano 10.0% +22%
bet365 8.7% -1%
Palms Bet 8.2% -18%
Next month forecast ≈ 7.8M -5.3% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 Winbet 4.1M 50.0 +0.0% 0%
2 EfBet 1.5M 31.0 +0.1% 0%
3 Betano 826.3K 26.1 +0.1% +22%
4 bet365 716.7K 23.2 -4.8% -1%
5 Palms Bet 678.8K 24.9 -0.2% -18%
6 TOPsport 110K 20.8 +0.0% -33%
7 888casino 82.5K 13.2 -20.3% +61%
8 AdmiralBet 51.7K 8.5 -55.7% +14,875%
9 TOTO 33.6K 13.6 -17.9% -32%
10 bwin 22.9K 27.5 +20.0% +20%
11 Betway 10.1K 19.0 -2.5% +42%
12 Stake 8.9K 27.2 +19.4% +20%
13 Goldbet 8K 7.8 -72.6% +1,910%
14 Fonbet 5.8K 11.5 -25.2% +26%
15 Superbet 4.9K 27.9 +22.3% -12%
16 GGBet 3.2K 14.6 -13.9% +193%
17 1xBet 3K 31.6 +49.6% +10%
18 PokerStars 2.8K 21.0 +2.4% -19%
19 Betfair 2.6K 20.3 +0.8% +52%
20 Verde Casino 1.9K 15.6 -11.0% -26%

No brands matching the query

More brands with search demand in Bulgaria · 71

Ranks 21–91 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share
1win 21 1.8K 0.0% Unibet 22 1.7K 0.0% William Hill 23 1.7K 0.0% Ladbrokes 24 1.7K 0.0% DraftKings 25 1.7K 0.0% Paddy Power 26 1.7K 0.0% Roobet 27 1.3K 0.0% Vbet 28 1.1K 0.0% MaxBet 29 1.1K 0.0% Coral 30 1.1K 0.0% Betfred 31 1.1K 0.0% Stoiximan 32 1K 0.0% Sportingbet 33 980 0.0% STS 34 910 0.0% BetKing 35 910 0.0% Novibet 36 840 0.0% Cloudbet 37 820 0.0% Shuffle 38 810 0.0% Rain 39 805 0.0% Caesars 40 760 0.0% Sisal 41 750 0.0% Melbet 42 710 0.0% Circus 43 680 0.0% Eurobet 44 620 0.0% NetBet 45 569 0.0% Parimatch 46 550 0.0% Sportybet 47 530 0.0% Marathonbet 48 520 0.0% Total Casino 49 520 0.0% Adjarabet 50 510 0.0% Gamdom 51 510 0.0% Betwinner 52 480 0.0% Svenska Spel 53 470 0.0% GGPoker 54 420 0.0% Crystalbet 55 420 0.0% Sky Bet 56 416 0.0% Casa Pariurilor 57 410 0.0% Hollywoodbets 58 380 0.0% Betsson 59 370 0.0% Holland Casino 60 340 0.0% 20Bet 61 325 0.0% Mozzartbet 62 320 0.0% SBOBET 63 320 0.0% BitStarz 64 290 0.0% BetPlay 65 280 0.0% BetCity 66 280 0.0% Betpawa 67 270 0.0% BC.Game 68 250 0.0% Favbet 69 240 0.0% FanDuel 70 230 0.0% Interwetten 71 220 0.0% LiveScore Bet 72 209 0.0% Winamax 73 190 0.0% Danske Spil 74 180 0.0% Grosvenor 75 170 0.0% Rollbit 76 160 0.0% TonyBet 77 150 0.0% Cosmolot 78 150 0.0% OPAP 79 130 0.0% Quinnbet 80 120 0.0% Betika 81 120 0.0% Snai 82 120 0.0% Coolbet 83 110 0.0% Golden Nugget 84 100 0.0% Midnite 85 100 0.0% OlyBet 86 90 0.0% Duelbits 87 90 0.0% Apuesta Total 88 70 0.0% Superbet RO 89 70 0.0% M88 90 70 0.0% BetPawa Casino 91 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Bulgaria: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
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Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor