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Portugal — iGaming demand

— 1.9Mdemand for month ↑ 8.6%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Betano Betclic bwin 22Bet 888casino bet365 Other

Jul Sep Nov Jan Mar May Jun

Growing in Portugal

Top 3 brands by MoM growth

1 Fonbet 503 +164.7% 2 Betfred 1.7K +71.4% 3 Betwinner 757 +61.4%

Falling in Portugal

Top 3 brands by MoM decline

1 Goldbet 2.2K -60.5% 2 20Bet 1.5K -44.6% 3 Sisal 3K -33.5%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

20251.7M

20261.9M

+16.6%

demand index year on year

Top 5 brandsShareYoY

Betano +21%

Betclic +22%

bwin +47%

22Bet +29%

888casino +8%

Next month forecast ≈ 1.8M -8.6% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month Paddy Power — +49.2% MoM (growth)

per month Betfair — +49.9% MoM (growth)

per month Sisal — -33.5% MoM (decline)

#BrandDemand BAPMoMYoY

1 Betano 844.6K 54.0 +21.5% +21%

2 Betclic 689.5K 41.7 +0.4% +22%

3 bwin 91.8K 23.0 +0.4% +47%

4 22Bet 86.3K 21.8 -2.1% +29%

5 888casino 33.4K 18.1 -7.1% +8%

6 bet365 20.4K 28.1 +20.6% +51%

7 Luckia 19.1K 20.6 +0.0% +10%

8 Coral 15.4K 20.2 -0.8% +126%

9 Mostbet 14.6K 13.3 -19.7% -65%

10 PokerStars 13.1K 27.6 +19.6% -42%

11 1xBet 6.2K 28.1 +22.3% -78%

12 Paddy Power 5.6K 31.8 +49.2% +79%

13 Blaze 4.8K 20.2 +0.0% -15%

14 Betfair 4.4K 31.8 +49.9% +55%

15 Stake 3.9K 27.2 +19.1% -19%

16 TOTO 3.1K 21.4 +3.1% -16%

17 Sisal 3K 10.0 -33.5% -19%

18 Premierbet 2.9K 30.5 +35.5% +98%

19 Unibet 2.5K 28.1 +22.9% -44%

20 Winamax 2.5K 28.8 +26.0% +25%

No brands matching the query

More brands with search demand in Portugal · 71

Ranks 21–91 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

William Hill 21 2.5K 0.1% Goldbet 22 2.2K 0.1% Sportybet 23 2.2K 0.1% BetPlay 24 2.2K 0.1% Sky Bet 25 2.1K 0.1% Aposta Ganha 26 1.9K 0.1% Betway 27 1.8K 0.1% Ladbrokes 28 1.8K 0.1% Superbet 29 1.7K 0.1% Betfred 30 1.7K 0.1% Sportium 31 1.6K 0.1% 20Bet 32 1.5K 0.1% Verde Casino 33 1.4K 0.1% Parimatch 34 1.4K 0.1% 1win 35 1.4K 0.1% BoyleSports 36 1.3K 0.1% Estrela Bet 37 1.3K 0.1% Gamdom 38 1.3K 0.1% Paripesa 39 1.1K 0.1% BetBoom 40 1.1K 0.1% Rain 41 1.1K 0.1% Caesars 42 1.1K 0.1% Fairspin 43 959 0.0% Shuffle 44 867 0.0% STS 45 790 0.0% FanDuel 46 760 0.0% Betwinner 47 757 0.0% Roobet 48 710 0.0% ICE Casino 49 706 0.0% Betnacional 50 668 0.0% Svenska Spel 51 640 0.0% Codere 52 635 0.0% Novibet 53 630 0.0% BetCity 54 630 0.0% BetKing 55 630 0.0% GGPoker 56 610 0.0% Pixbet 57 590 0.0% BetMGM 58 579 0.0% Hollywoodbets 59 578 0.0% Betpawa 60 577 0.0% Melbet 61 562 0.0% Wplay 62 530 0.0% Sportingbet 63 519 0.0% Fonbet 64 503 0.0% National Casino 65 457 0.0% Caliente 66 437 0.0% Rollbit 67 410 0.0% SpreadEx 68 370 0.0% Betsson 69 360 0.0% Esportes da Sorte 70 356 0.0% KTO 71 330 0.0% DraftKings 72 310 0.0% Winbet 73 274 0.0% Duelbits 74 269 0.0% Apuesta Total 75 250 0.0% Cloudbet 76 240 0.0% Stoiximan 77 240 0.0% Midnite 78 240 0.0% 500 Casino 79 220 0.0% FortuneJack 80 220 0.0% BC.Game 81 204 0.0% Danske Spil 82 200 0.0% TonyBet 83 190 0.0% Linebet 84 179 0.0% BitStarz 85 175 0.0% Favbet 86 120 0.0% Betika 87 110 0.0% Metaspins 88 110 0.0% Superbet RO 89 75 0.0% LiveScore Bet 90 37 0.0% Winz.io 91 20 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Portugal: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream