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Netherlands — iGaming demand

— 4.9Mdemand for month ↑ 10.7%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

5M 4.3M 3.5M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

TOTO Unibet BetCity bet365 Holland Casino BetMGM Other
1.4M 1.1M 704.7K 352.3K 0 1.2M 857.2K 680K 427.3K 268.9K 131.3K 1.3M
Jul Sep Nov Jan Mar May Jun

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
20253.7M
20264.9M
+32.6%
demand index year on year
Top 5 brandsShareYoY
TOTO 24.6% +59%
Unibet 17.5% +44%
BetCity 13.9% +22%
bet365 8.7% +83%
Holland Casino 5.5% -19%
Next month forecast ≈ 4.6M -5.7% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 TOTO 1.2M 45.3 +37.4% +59%
2 Unibet 857.2K 38.1 +21.3% +44%
3 BetCity 680K 28.4 +0.1% +22%
4 bet365 427.3K 32.9 +21.6% +83%
5 Holland Casino 268.9K 16.5 -18.2% -19%
6 BetMGM 131.3K 29.1 +20.9% +119%
7 Jacks Casino 121.4K 21.8 +0.7% +10%
8 TonyBet 115.3K 21.8 +1.0% +20%
9 Circus 114K 21.3 -0.3% -8%
10 LeoVegas 109.2K 21.1 -0.6% +47%
11 888casino 82.9K 28.9 +22.2% +735%
12 Vbet 81.5K 21.0 +0.1% +411%
13 ComeOn 76.8K 14.2 -18.2% -18%
14 Qbet 68.6K 14.1 -18.2% -33%
15 StarCasino 51.4K 13.9 -17.9% +53%
16 Superbet 41.2K 28.3 +22.0% +83%
17 Winbet 27.2K 20.1 -0.6% +21%
18 Betano 22.6K 20.0 -0.7% +44%
19 Total Casino 22.3K 13.6 -18.0% +0%
20 Lotus 22.2K 13.5 -18.1% -18%

No brands matching the query

More brands with search demand in Netherlands · 180

Ranks 21–200 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share
1xBet 21 20.6K 0.4% Fortuna 22 19.8K 0.4% Stake 23 19K 0.4% Cleopatra 24 18K 0.4% Sportybet 25 17.3K 0.4% Fonbet 26 12.8K 0.3% Betfair 27 12.3K 0.3% Betclic 28 12.3K 0.3% 1win 29 11.1K 0.2% STS 30 10.1K 0.2% Betpawa 31 8.4K 0.2% Palms Bet 32 8.2K 0.2% GGPoker 33 8.1K 0.2% Jackpot 34 6.8K 0.1% Goldbet 35 6.7K 0.1% Shuffle 36 5.8K 0.1% Casa Pariurilor 37 5.6K 0.1% bwin 38 5.5K 0.1% SuperSport 39 5.5K 0.1% Betway 40 5.4K 0.1% Holiganbet 41 5.4K 0.1% Coral 42 5.3K 0.1% Adrenaline 43 5K 0.1% Mostbet 44 5K 0.1% Sisal 45 4.5K 0.1% Roobet 46 4.5K 0.1% Rain 47 4.3K 0.1% EfBet 48 4.3K 0.1% TOPsport 49 3.9K 0.1% Gamdom 50 3.7K 0.1% Winamax 51 3.7K 0.1% MaxBet 52 3.7K 0.1% Melbet 53 3.6K 0.1% William Hill 54 3.5K 0.1% Vulkan Vegas 55 3.5K 0.1% Hollywoodbets 56 3.3K 0.1% Bet9ja 57 3.2K 0.1% BetKing 58 3.1K 0.1% PokerStars 59 3K 0.1% Stoiximan 60 3K 0.1% Blaze 61 2.7K 0.1% Paddy Power 62 2.5K 0.1% AdmiralBet 63 2.5K 0.1% Sportium 64 2.4K 0.0% Betika 65 2.3K 0.0% NetBet 66 2.2K 0.0% Ladbrokes 67 2.1K 0.0% GGBet 68 2K 0.0% Parimatch 69 1.9K 0.0% CoinPoker 70 1.9K 0.0% BetPlay 71 1.7K 0.0% OlyBet 72 1.7K 0.0% Novibet 73 1.7K 0.0% Sky Bet 74 1.7K 0.0% SBOBET 75 1.6K 0.0% Betfan 76 1.6K 0.0% Lucky Block 77 1.6K 0.0% Betfred 78 1.4K 0.0% Rollbit 79 1.3K 0.0% Bets 80 1.3K 0.0% 22Bet 81 1.3K 0.0% Mozzartbet 82 1.2K 0.0% Olimp 83 1.2K 0.0% Betsson 84 1.1K 0.0% Favbet 85 1.1K 0.0% Eurobet 86 1K 0.0% Optibet 87 1K 0.0% Levelup 88 1K 0.0% Caliente 89 1K 0.0% Instaspin 90 1K 0.0% Crystalbet 91 980 0.0% Rabona 92 950 0.0% Megadice 93 920 0.0% LVBet 94 917 0.0% DraftKings 95 830 0.0% Snai 96 790 0.0% Betwinner 97 770 0.0% 7Bet 98 768 0.0% BoyleSports 99 760 0.0% Spin Casino 100 754 0.0% 4raBet 101 720 0.0% Adjarabet 102 720 0.0% BetVictor 103 715 0.0% FanDuel 104 699 0.0% Premierbet 105 673 0.0% Svenska Spel 106 650 0.0% Casumo 107 629 0.0% KTO 108 618 0.0% BetRebels 109 590 0.0% BitStarz 110 529 0.0% Sportingbet 111 527 0.0% Planetwin365 112 520 0.0% Thunderpick 113 520 0.0% Lottomatica 114 510 0.0% Grosvenor 115 497 0.0% Duelbits 116 479 0.0% Midnite 117 470 0.0% Verde Casino 118 469 0.0% M88 119 460 0.0% ICE Casino 120 450 0.0% Dafabet 121 450 0.0% LiveScore Bet 122 416 0.0% Caesars 123 412 0.0% Codere 124 410 0.0% Cosmolot 125 400 0.0% Cloudbet 126 400 0.0% Linebet 127 359 0.0% FortuneJack 128 330 0.0% Betboro 129 320 0.0% Luckia 130 310 0.0% Marathonbet 131 309 0.0% Bet-at-home 132 292 0.0% Nagad88 133 280 0.0% 500 Casino 134 271 0.0% Apuesta Total 135 270 0.0% Coolbet 136 260 0.0% Fuksiarz 137 260 0.0% JackpotCity 138 260 0.0% iBet 139 253 0.0% 20Bet 140 242 0.0% OPAP 141 240 0.0% JeetBuzz 142 230 0.0% Paripesa 143 220 0.0% DoradoBet 144 220 0.0% 888STARZ 145 220 0.0% 7Bit Casino 146 216 0.0% PartyCasino 147 209 0.0% Shuffle Casino 148 209 0.0% OdiBets 149 203 0.0% SpreadEx 150 200 0.0% Betnacional 151 193 0.0% Meridianbet 152 189 0.0% Wildz 153 189 0.0% Superbet RO 154 180 0.0% Jackpotter 155 170 0.0% Danske Spil 156 160 0.0% BC.Game 157 160 0.0% Estrela Bet 158 150 0.0% Betandyou 159 142 0.0% Gamblezen 160 140 0.0% Royal Panda 161 134 0.0% 1xSlots 162 130 0.0% Rushbet 163 120 0.0% Joycasino 164 120 0.0% Hard Rock Bet 165 120 0.0% Kwiff 166 120 0.0% Wplay 167 119 0.0% Pixbet 168 110 0.0% National Casino 169 90 0.0% VivaSpin 170 90 0.0% Fairspin 171 90 0.0% Supabets 172 87 0.0% Buzz Bingo 173 80 0.0% StakePrix 174 80 0.0% GDFplay 175 80 0.0% Energy Casino 176 62 0.0% Metaspins 177 60 0.0% EuroBets 178 51 0.0% Crashino 179 50 0.0% Playbet 180 50 0.0% Bitcasino 181 37 0.0% Casino-X 182 33 0.0% Esportes da Sorte 183 30 0.0% Bitsler 184 30 0.0% iWild 185 30 0.0% Vlad Cazino 186 30 0.0% Winz.io 187 20 0.0% PrimeBetz 188 20 0.0% Betroom24 189 20 0.0% Bet24Star 190 20 0.0% Betunlim 191 20 0.0% Publicwin 192 20 0.0% Casinok 193 20 0.0% 31Bets 194 20 0.0% Bons Casino 195 10 0.0% BetPawa Casino 196 10 0.0% Spinarium 197 10 0.0% BelaBet 198 10 0.0% Casinobet 199 7 0.0% Evolve Casino 200 1 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Netherlands: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
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Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor