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Betfair — brand profile

Trust Score
75/100 · B
Complaints
285 in NeRating
Affiliate programs
Betfair Affiliates

Betfair is an iGaming brand licensed by ADM, DGA, DGOJ, ONJN, SPA-BR. NeBlask Trust Score 75/100 (grade B). Total monthly search demand 3.4M across 48 markets, strongest in United Kingdom (3.9% share). Per affpapa.org, data for June 2026.

betfair.bet.br · betfair.com · betfair.es

3.4Mtotal monthly demand
48markets present in
#8position · United Kingdom
3.9%share · United Kingdom
+19.8%MoM · United Kingdom

About the brand

Betfair holds licences from UKGC, ADM, DGA, ONJN, DGOJ and SPA-BR, placing it in regulated markets across Europe and Brazil. Founded in 2000, Betfair runs betting exchange, sports betting, casino, poker and bingo from London with offices in Ceuta, Dublin, Leeds and Malta.

sports betting casino poker bingo live casino
  • Licensed by UKGC, ADM, DGA, ONJN, DGOJ and SPA-BR
Trust Score 75 B
Regulation
34/35
Reputation
11.2/25
Infrastructure
15/15
Transparency
5/15
Scale
10/10

Of the 100 trust score points the brand holds 75 (grade B): regulation — 34 of 35, reputation — 11.2 of 25, infrastructure — 15 of 15, transparency — 5 of 15, scale — 10 of 10. The widest gap is in reputation: 13.8 points of 25 are not scored. Player complaints collected in the NeRating database: 285.

Operator

PPB Games Limited
Licence jurisdiction United Kingdom

Source: regulator registryUKGC· country by licence jurisdiction, not group registration location

Sanctions

Verified in OFAC · EU · UN · UK — operator is clean. 1 September 2026

Is Betfair blocked by regulators?

In block registry 1 jurisdiction
  • Italy · ADM licence exists in country betfair.com 38 records

Register means: the country's providers are instructed to block access to this domain. For licensed operators the international domain (.com) usually ends up there, whilst the local version (.it, .be) operates legally — cross-check with the licence block. This is not an assessment of payout honesty.

Verified 28 October 2026 by brand domains with registries 8 jurisdictions.

Popularity and Authority

  • CrUX Chrome UX Report · real Chrome users top‑50,000 dataset 2026-10
  • Wikipedia article views «Betfair» · people, no bots 5,202 view/mo +8.0% MoM -11.2% YoY on average 5,956/mo annual

Verified 13 October 2026. CrUX and Radar return buckets (top 1,000, top 50,000…), not exact positions; Open PageRank counts links, not traffic; Wikipedia — article views by people over the last full month.

Regulator actions

  1. 1 Jan 2025 DGOJ Fine Betfair International Spain, S.A.: resolución sancionadora ES/2025/033 (Infracción grave)

Operator financials Flutter Entertainment

Parent company reporting Flutter Entertainment — the brand is part of its portfolio.

Revenue · 2024
▲ £14,048 million (2024)
Operating profit
▲ £869 million (2024)
Net profit
▲ £162 million (2024)
Employees
27,345 (2024)
Ticker
FLUT FLTR

Source: Wikipedia

Google Trends

Domains

betfair.bet.br 200 SSL: 60 d. 437ms
betfair.com 403 SSL: 56 d. 109ms
betfair.es 403 SSL: 88 d. 99ms

Open web footprint

Common Crawl open web index · crawl CC-MAIN-2026-30 916 URL 31 host −30.8% vs. previous crawl crawler received 200: 71% 403: 14% in index since 2019

Verified 21 August 2026. Only what public crawler sees: private and closed pages not counted.

Platform and Hosting

Platform
EveryMatrix high
White label — platform provided by vendor.
Hosting
104.19.154.16
AS13335 CLOUDFLARENET - Cloudflare, Inc., US

Scan 15 August 2026. open scan on urlscan.io ↗

Trustpilot

2.4 10 reviews
Open on Trustpilot

Trustpilot in-depth analysis

Analysed
2
of 11 reviews
Average rating
1.00
→ trend: 0.0 vs 0.0
Sentiment
negative
0% / 100% / 0%
Frequent topics
deposit 1
game variety 1
verification 1
odds fairness 1
account issues 1
Recent Reviews
Heather Webster ES 2 years ago
Great until a game doesn't credit you with your winnings, 300 euro in total. Then they don't want to know. Fob you off with it being the providers fault and don't pay up
Gian Piero ES 6 years ago
The good news is that they were not holding my money. Their trick is to activate your account and get you to deposit. After you have made a deposit you are at their mercy. They ask for all sorts of documents, that are never exactly good enough for them! I was clever, I asked them...
Responses to Negative Feedback
Responds to Negative Feedback
0%
0 of 4

Brazil Reclame Aqui

Boa profile verified 01/04/2026..30/09/2026
Period Rating
7.7 / 10
customer rating 6.95 / 10
Complaints resolved
76.3%
1,001 complaints in period
Would return
72.0%
of 328 rated by
Answered
95.7%
on average 2 dias e 22 horas
Open on Reclame Aqui

Google Play

4.7
Betfair Tipster 1K+ downloads
Open in Google Play

Complaints Casino Guru

Total complaints 38
Black Points 2,798
Group has 54
Resolved: 4 Unresolved: 4 Rejected: 10
Complaints on Casino Guru

How many complaints are there about Betfair from players? NeRating

Cases in NeRating database 285
Player complaints from independent sources: payout disputes, account blocks, bonus conflicts.
Player complaints about Betfair — NeRating →

Casinomeister

not recommended
3 / 10
Payout
48-72 hours
Group
the site
Founded
2000
Pros
  • Nice selection of games
  • Solid company
  • Super fast cashouts
  • Great sports betting
  • Poker room available
Cons
  • Non-UK players can reverse withdrawals
  • Nefarious past with bonus players
Open on Casinomeister

Casino Listings

8 / 10
Player rating
3.4 / 5
37 reviews
Payout speed
24-48 hours
Operator
PPB Entertainment Ltd
Pros
  • Huge selection of games from multiple suppliers
  • Networked Playtech progressive jackpots
  • Quick payment of withdrawals
  • Playable in browser or installable software
Cons
  • Confusing organisation of games on website, no search function
Open on Casino Listings

Advertising and traffic

Mentions in Meta Ads 700
Own pages Betfair
Platforms Facebook · Instagram · Messenger · Threads · Audience Network

ScamAdviser

Trust Score 71 / 100
In summary, we think betfair.es is legit as we found few indicators which might point to a scam.
Positives
  • The SSL certificate is valid
  • This website is safe according to DNSFilter
Negatives
  • This website has received mainly negative reviews
Open on ScamAdviser

Security

Google Safe Browsing
Safe
VirusTotal
0 malicious
0 suspicious
0 reputation
Security Headers
60 / 100
CSP HSTS X-CONTENT-TYPE REFERRER-POLICY X-FRAME-OPTIONS PERMISSIONS-POLICY
Cookies: 0 (0% secure)

PageSpeed

Performance
28
Core Web Vitals
LCP 15,799ms
CLS 0.055

Availability by country

Betfair — access, bonus, licence and currency by country (5). NeBlask data, CC BY 4.0.
Country Access Bonus Licence Currency
AU — — —
BR — GGL, ANJ, SGA, ADM BRL
CA — — —
DE — — —
GB — — —

Google Ranking SERP

#4
Query: Betfair casino review
#1Trustpilot #9AskGamblers #8Casinomeister

Rating on aggregators 5 sources

4.6 / 10 of 5 sources
Casino Listings
8.0
ScamAdviser
7.1
Trustpilot
4.8
Casinomeister
3.0
Trustpilot (Deep)
2.0
Best: Casino Listings Worst: Trustpilot (Deep)

Affiliates in results SERP

Affiliates in results
3
Own position
#4
#9 Askgamblers 1017 brands
#8 Casinomeister 391 brands
#1 Trustpilot 1549 brands

Sponsorship 6 mentions

Clubs, leagues and persons from sponsorship mentions in the brand's Wikipedia article.

Fulham Gambling Act 2005 New Jersey Barcelona F.C. Conmebol Cruzeiro Esporte Clube CR Vasco da Gama

News background Google News

Mentions
99
latest: 2 months ago
Tone
positive

News

15 mentions

Community Reddit · Forums

Reddit
100
positive
Active subreddits
r/9
r/4
r/4
r/17
Popular Reddit posts
BritishTV ↑1833
What in your opinion is the worst TV ad we've ever had?
futebol ↑1828
Vasco completa 3.514 dias sem títulos, esse é o maior jejum de taças da história do clube.
Showerthoughts ↑1763
Gamblers would get better odds if they just made bets with each other.

Extended GEO access 10 countries

Betfair — extended access by country: bonus, licence, currency (10). NeBlask data, CC BY 4.0.
Country Access Bonus Licence Currency
ES — — —
FI — — —
IN — — —
IT — — —
JP — — —
NL — — —
NO — — —
PL — — —
SE — — —
US — — —

Presence by Country

Country#Demand ShareMoMYoY12 mo
gbUnited Kingdom 8 1.4M 3.9% +19.8% +16% brBrazil 12 1.2M 0.8% +21.6% -34% esSpain 8 369.1K 5.3% +21.5% +20% itItaly 17 202.3K 0.9% -0.1% +1% ieIreland 7 63.2K 2.0% +18.7% +40% auAustralia 9 32.3K 1.4% +22.0% +21% deGermany 34 27.5K 0.2% +48.1% +28% usUnited States 80 20.8K 0.2% +50.8% -20% roRomania 15 15.4K 0.2% -1.6% -20% nlNetherlands 27 12.3K 0.3% +49.3% +33% inIndia 45 10.5K 0.1% -44.1% -16% frFrance 36 9.4K 0.2% +77.9% +26% caCanada 72 6.6K 0.1% +232.6% +19% mtMalta 10 5.7K 2.1% +12.1% +74% fiFinland 25 5.6K 0.1% +0.9% +23% zaSouth Africa 18 4.8K 0.0% +23.0% -25% plPoland 35 4.6K 0.0% +23.3% +0% dkDenmark 20 4.6K 0.4% -15.5% -36% ptPortugal 14 4.4K 0.2% +49.9% +55% trTürkiye 37 3.8K 0.0% -33.2% -40% seSweden 27 3K 0.1% +18.7% -65% grGreece 31 3K 0.0% -4.0% +13% atAustria 37 2.8K 0.2% +5.3% -6% bgBulgaria 19 2.6K 0.0% +0.8% +52% uaUkraine 26 2.5K 0.2% -0.8% -22% thThailand 36 2.1K 0.1% -5.9% +18% coColombia 15 2K 0.1% +1.3% +1% chSwitzerland 38 1.9K 0.4% +77.5% -11% mxMexico 34 1.8K 0.1% +24.1% -45% ltLithuania 18 1.7K 0.2% +23.5% +85% arArgentina 24 1.7K 0.0% +19.8% -16% jpJapan 32 1.6K 0.3% +117.0% -27% vnVietnam 29 1.6K 0.0% +72.6% +105% pePeru 28 1.6K 0.0% +77.1% +16% phPhilippines 38 1.5K 0.1% -2.1% +27% keKenya 28 1.4K 0.0% -20.7% -47% ngNigeria 31 1.4K 0.0% -2.1% -23% beBelgium 46 1.1K 0.1% +11.4% +15% clChile 43 1K 0.0% +13.0% -28% czCzechia 39 979 0.1% +24.1% -24% krSouth Korea 33 740 0.2% +37.0% +68% paPanama 16 610 0.1% +48.8% +49% crCosta Rica 15 560 0.1% +75.0% -19% nzNew Zealand 37 538 0.1% +17.5% -46% lvLatvia 29 500 0.1% +6.4% +16% hrCroatia 45 498 0.0% -19.4% -21% uyUruguay 24 410 0.3% +46.4% +46% ghGhana 29 363 0.0% -14.2% -46%

Intent clusters

Sign up and log in
91.1K
Promo codes
735
Bonuses
425
Application
4.4K

Does Betfair have a licence?

Yes. Active licences in our data: ADM no. 16028; DGA; DGOJ; ONJN no. Decizia 1291/29.07.2016 and 14 more. Checked against the registers on 28.10.2026.

Withdrawal

Withdrawal times by method, payment methods and complaint statistics on payout delays are on a separate page — the passport does not have these breakdowns.

Betfair — payouts: timing, methods, payout complaints

Demand — total monthly volume of brand search queries (Betfair + registration/promo/bonus/app) from clickstream data. Model estimate, not financial reporting. Methodology.

Project sponsors

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Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor