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Malta — iGaming demand

— 272.2Kdemand for month ↑ 16.0%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

bet365 Betway Lottoland Betsson Meridianbet Unibet Other

Jul Sep Nov Jan Mar May Jun

Growing in Malta

Top 3 brands by MoM growth

1 Wildz 1.1K +69.4% 2 BitStarz 630 +65.8% 3 Betclic 3K +51.3%

Falling in Malta

Top 3 brands by MoM decline

1 Stake 2K -20.8% 2 Meridianbet 7.4K -19.7% 3 Coral 2.4K -17.8%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

2025173.9K

2026272.2K

+56.5%

demand index year on year

Top 5 brandsShareYoY

bet365 +122%

Betway +52%

Lottoland -34%

Betsson +52%

Meridianbet +24%

Next month forecast ≈ 260.4K -4.4% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month Betclic — +51.3% MoM (growth)

per month Holiganbet — +50% MoM (growth)

per month Wildz — +69.4% MoM (growth)

#BrandDemand BAPMoMYoY

1 bet365 137.7K 58.5 +23.2% +122%

2 Betway 25.3K 33.6 +22.8% +52%

3 Lottoland 14.1K 31.1 +22.6% -34%

4 Betsson 8.8K 30.0 +23.2% +52%

5 Meridianbet 7.4K 14.4 -19.7% +24%

6 Unibet 7.3K 22.8 +2.9% +30%

7 Paddy Power 6.8K 21.7 +0.6% +76%

8 William Hill 6.7K 29.3 +22.2% +48%

9 LeoVegas 5.7K 19.3 -4.7% +87%

10 Betfair 5.7K 26.0 +12.1% +74%

11 888casino 3.8K 14.8 -15.9% -24%

12 Betclic 3K 32.4 +51.3% +52%

13 PokerStars 2.9K 26.1 +14.1% +30%

14 Betsafe 2.9K 20.9 +0.7% +51%

15 bwin 2.5K 29.5 +26.8% -6%

16 Coral 2.4K 13.9 -17.8% -18%

17 Holiganbet 2.4K 32.2 +50.0% +11,900%

18 Stake 2K 12.9 -20.8% -20%

19 Casumo 1.8K 14.6 -15.1% -48%

20 Dafabet Casino 1.6K 20.3 +0.0% +15,900%

No brands matching the query

More brands with search demand in Malta · 52

Ranks 21–72 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

Mr Green 21 1.3K 0.5% Sportybet 22 1.1K 0.4% Wildz 23 1.1K 0.4% Tipico 24 950 0.3% Goldbet 25 935 0.3% 1xBet 26 890 0.3% Sisal 27 830 0.3% MaxBet 28 740 0.3% Rizk 29 728 0.3% Total Casino 30 640 0.2% Winamax 31 640 0.2% BitStarz 32 630 0.2% Sky Bet 33 630 0.2% Energy Casino 34 620 0.2% Shuffle 35 620 0.2% StarCasino 36 620 0.2% ComeOn 37 510 0.2% Snai 38 510 0.2% Stoiximan 39 510 0.2% Novibet 40 500 0.2% Interwetten 41 380 0.1% Eurobet 42 365 0.1% NordicBet 43 350 0.1% GGPoker 44 340 0.1% Mozzartbet 45 340 0.1% NetBet 46 320 0.1% Ladbrokes 47 315 0.1% TOTO 48 300 0.1% Roobet 49 290 0.1% Lottomatica 50 270 0.1% STS 51 270 0.1% BetMGM 52 231 0.1% FanDuel 53 230 0.1% BetCity 54 230 0.1% Svenska Spel 55 210 0.1% Rollbit 56 210 0.1% Rain 57 210 0.1% 22Bet 58 210 0.1% DraftKings 59 180 0.1% Sportium 60 170 0.1% Cloudbet 61 130 0.0% Betwinner 62 130 0.0% 500 Casino 63 130 0.0% TonyBet 64 120 0.0% Coolbet 65 120 0.0% Planetwin365 66 110 0.0% N1 Casino 67 110 0.0% Duelbits 68 100 0.0% BC.Game 69 44 0.0% 20Bet 70 35 0.0% Superbet RO 71 20 0.0% LVbet Casino 72 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Malta: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream