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United States — iGaming demand

— 342Mpopulation 322Minternet users 12.1Mdemand for month ↓ 6.8%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Michigan Lottery Yeti BOA DraftKings Stake FanDuel Other

Jul Sep Nov Jan Mar May Jun

Growing in United States

Top 3 brands by MoM growth

1 Final 229.7K +266.8% 2 SBOBET 89.2K +225.2% 3 Stoiximan 2.5K +137.2%

Falling in United States

Top 3 brands by MoM decline

1 Winna 7.2K -96.4% 2 Betpawa 39.6K -54.6% 3 Casino Plus 9K -46.6%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

202510.5M

202612.1M

+14.7%

demand index year on year

Top 5 brandsShareYoY

Michigan Lottery —

Yeti -33%

BOA -18%

DraftKings +53%

Stake -45%

Next month forecast ≈ 12.6M +4.1% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month Ocean — -37.3% MoM (decline)

per month Final — +266.8% MoM (growth)

per month Cleopatra — -33.2% MoM (decline)

context Regulator (по штатам): Online casino legal in 7 states, sports betting — in 38

#BrandDemand BAPMoMYoY

1 Michigan Lottery 1.6M 28.1 -0.2% —

2 Yeti 804.8K 24.0 -0.1% -33%

3 BOA 547.8K 15.9 -18.3% -18%

4 DraftKings 529K 31.2 +25.0% +53%

5 Stake 496.1K 21.5 -2.4% -45%

6 FanDuel 404.9K 15.5 -17.4% +21%

7 Hollywood 359.5K 16.0 -15.2% -6%

8 Ocean 302.7K 10.9 -37.3% -4%

9 Aura 294K 14.7 -18.2% +1%

10 Fan 261.1K 28.5 +19.6% -4%

11 Lotus 247.5K 14.7 -17.5% +2%

12 Final 229.7K 33.6 +266.8% +887%

13 bet365 227.4K 28.8 +21.3% +43%

14 Cleopatra 200.1K 11.0 -33.2% -18%

15 Bison 197.5K 14.2 -18.2% +0%

16 Sportybet 191.4K 20.9 -0.1% +76%

17 Rain 180.8K 13.9 -18.9% -1%

18 BetPlay 166.6K 32.4 +49.4% +82%

19 Vegas 166.1K 14.2 -17.8% +0%

20 Lemon 164.3K 14.0 -18.3% -21%

No brands matching the query

More brands with search demand in United States · 231

Ranks 21–251 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

BitStarz 21 159.7K 1.3% Evolve 22 153.6K 1.3% Twin 23 140.1K 1.2% BetMGM 24 133.1K 1.1% Legendz 25 124.4K 1.0% Coral 26 122.7K 1.0% Calzone 27 118.3K 1.0% Golden Nugget 28 112.5K 0.9% Kent 29 109.7K 0.9% Caesars 30 108.6K 0.9% Borgata 31 102.2K 0.8% SBOBET 32 89.2K 0.7% Blaze 33 88.6K 0.7% Circus 34 87.5K 0.7% Daddy 35 77K 0.6% Jackpot 36 75.8K 0.6% Bao 37 75.3K 0.6% Roobet 38 75K 0.6% TOTO 39 73K 0.6% Adrenaline 40 72.2K 0.6% Win 41 71.8K 0.6% 888casino 42 64.7K 0.5% Snatch 43 64.7K 0.5% Brango Casino 44 59.4K 0.5% Hard Rock Bet 45 57.7K 0.5% Caliente 46 56.8K 0.5% FireKeepers 47 56.5K 0.5% MoneyTree 48 54.5K 0.5% 1xBet 49 54K 0.4% Fortuna 50 50K 0.4% ComeOn 51 49.4K 0.4% Shuffle 53 48.7K 0.4% Wizard 54 46K 0.4% Vibe 55 45.4K 0.4% Fanatics Sportsbook 56 45.4K 0.4% Richard 57 43.3K 0.4% BetRivers 58 42.7K 0.4% Betway 59 41.7K 0.3% Betano 60 41.7K 0.3% Sherbet 61 40K 0.3% ALC 62 39.9K 0.3% Betpawa 63 39.6K 0.3% theScore Bet 64 39.2K 0.3% ACE Casino 65 37.6K 0.3% 1win 66 35.4K 0.3% LFG 67 33K 0.3% STS 68 32.7K 0.3% Bet9ja 69 32.4K 0.3% Master 70 27.9K 0.2% MMC 71 27.1K 0.2% Moozi Casino 72 27.1K 0.2% Admiral 73 26.7K 0.2% GoodWin 74 23.9K 0.2% EPC 75 23.6K 0.2% Dafabet 76 23.6K 0.2% Gama 78 22.6K 0.2% Tycoon 79 21K 0.2% Betfair 80 20.8K 0.2% Paf 81 20.7K 0.2% Combo 82 20.5K 0.2% BetKing 83 20.1K 0.2% Pin-Up 84 19.8K 0.2% Sisal 85 18.3K 0.2% Holiganbet 86 18.1K 0.2% Apuesta Total 87 17.7K 0.1% Bonkers 88 17.5K 0.1% Gamdom 89 17.3K 0.1% Betting 90 17.1K 0.1% mBit Casino 91 16.2K 0.1% PokerStars 92 15.3K 0.1% Betika 93 15.2K 0.1% CoinPoker 94 15K 0.1% Bets 95 14.8K 0.1% Hollywoodbets 96 14.1K 0.1% Resorts Casino 97 14K 0.1% William Hill 98 14K 0.1% Wplay 99 12.5K 0.1% Fonbet 100 11K 0.1% DoradoBet 101 11K 0.1% ESPN Bet 102 10.7K 0.1% Bally Bet 103 10.3K 0.1% Rushbet 104 9.9K 0.1% bwin 105 9.8K 0.1% Thunderpick 106 9.4K 0.1% Levelup 107 9.3K 0.1% Casino Plus 108 9K 0.1% Paddy Power 109 8.8K 0.1% SuperSport 110 8.8K 0.1% Superbet 111 8.4K 0.1% Rollbit 112 8.1K 0.1% Shuffle Casino 113 8.1K 0.1% GGPoker 114 7.9K 0.1% BetBoom 115 7.3K 0.1% Melbet 116 7.2K 0.1% Winna 117 7.2K 0.1% 7Bit Casino 118 6.9K 0.1% Lucky Bits Vegas 119 6.8K 0.1% Te Apuesto 120 6.7K 0.1% Winbet 121 6.5K 0.1% Lucky Block 122 6.5K 0.1% Betnacional 123 6.4K 0.1% Sportsbet 124 6.4K 0.1% Duelbits 125 6.3K 0.1% Unibet 126 6.2K 0.1% Betsson 127 5.7K 0.0% Winamax 128 5.5K 0.0% Betfred 129 5.1K 0.0% Grosvenor 130 5K 0.0% Estrela Bet 131 4.9K 0.0% Crystalbet 132 4.9K 0.0% Codere 133 4.7K 0.0% Ladbrokes 134 4.6K 0.0% Novibet 135 4.6K 0.0% BetPhoenix 136 4.4K 0.0% BetParx 137 4.2K 0.0% Sky Bet 138 4.1K 0.0% MyStake 139 3.8K 0.0% Betcris 140 3.5K 0.0% Sportingbet 141 3.4K 0.0% JackpotCity 142 3.4K 0.0% Midnite 143 3.2K 0.0% KTO 144 3K 0.0% Playtika 145 2.9K 0.0% PlayStar 146 2.6K 0.0% Vbet 147 2.6K 0.0% Olimp 148 2.6K 0.0% Spin Casino 149 2.5K 0.0% Stoiximan 150 2.5K 0.0% MaxBet 151 2.4K 0.0% Adjarabet 152 2.4K 0.0% Interwetten 153 2.4K 0.0% Borgata Casino NJ 154 2.3K 0.0% Linebet 155 2.3K 0.0% Goldbet 156 2.2K 0.0% Jackpotter 157 2.1K 0.0% MAXLINE 158 2K 0.0% FortuneJack 159 1.9K 0.0% TOPsport 160 1.9K 0.0% Betwinner 161 1.9K 0.0% Pixbet 162 1.8K 0.0% BoyleSports 163 1.7K 0.0% Ronin Slots 164 1.7K 0.0% Snai 165 1.7K 0.0% GGBet 166 1.7K 0.0% BetVictor 167 1.6K 0.0% BetFury 168 1.6K 0.0% Coolbet 169 1.6K 0.0% Cloudbet 170 1.5K 0.0% Mozzartbet 171 1.4K 0.0% Anonymous Casino 172 1.4K 0.0% Betsafe 173 1.4K 0.0% Sportium 174 1.4K 0.0% BetCity 175 1.3K 0.0% EfBet 176 1.3K 0.0% BC.Game 177 1.3K 0.0% PartyCasino 178 1.3K 0.0% 22Bet 179 1.3K 0.0% Svenska Spel 180 1.2K 0.0% Metaspins 181 1.2K 0.0% LeoVegas 182 1.1K 0.0% Premierbet 183 1.1K 0.0% 500 Casino 184 1.1K 0.0% Island Luck 185 1K 0.0% Casumo 186 1K 0.0% Eurobet 187 907 0.0% OlyBet 188 900 0.0% Betboro 189 887 0.0% Inkabet 190 882 0.0% Supabets 191 840 0.0% JeetBuzz 192 840 0.0% Bitcasino 193 834 0.0% Total Casino 194 800 0.0% PeakPlay 195 800 0.0% Lottomatica 196 750 0.0% 10bet 197 732 0.0% Luckia 198 700 0.0% PH Casino 199 654 0.0% TonyBet 200 640 0.0% Marathonbet 201 599 0.0% Springbok Casino 202 589 0.0% Palms Bet 203 577 0.0% 20Bet 204 550 0.0% Favbet 205 539 0.0% Esportes da Sorte 206 510 0.0% Cosmolot 207 490 0.0% Yeet Casino 208 480 0.0% Play Alberta 209 470 0.0% PrimaPlay 210 454 0.0% SpreadEx 211 439 0.0% OPAP 212 430 0.0% EuroBets 213 408 0.0% Optibet 214 399 0.0% Csgopositive 215 390 0.0% William Hill Casino 216 384 0.0% Danske Spil 217 360 0.0% Casa Pariurilor 218 345 0.0% Bitsler 219 330 0.0% Megadice 220 313 0.0% Playbet 221 303 0.0% Qbet 222 300 0.0% Strendus 223 284 0.0% OdiBets 224 240 0.0% Nagad88 225 230 0.0% Energy Casino 226 221 0.0% Buzz Bingo 227 210 0.0% Casinok 228 210 0.0% Planetwin365 229 208 0.0% 1xSlots 230 178 0.0% Videoslots 231 174 0.0% Bobby Casino 232 160 0.0% Playhub Casino 233 139 0.0% Sportbet.one 234 130 0.0% LiveScore Bet 235 109 0.0% Sportsbet.io 236 106 0.0% iWild 237 100 0.0% Bspin.io 238 55 0.0% SunBet Casino 239 50 0.0% Winz.io 240 45 0.0% GDFplay 241 40 0.0% Superbet RO 242 39 0.0% Betty Casino Ontario 243 30 0.0% BetPawa Casino 244 30 0.0% Casinobit 245 20 0.0% Mohegan Casino PA 246 20 0.0% SuperGra 247 11 0.0% Betly Casino WV 248 10 0.0% Online Casino Share 249 10 0.0% Smarkets Betting 250 10 0.0% SafetyWing Ambassador 251 10 0.0% Toshi Bet Casino 252 10 0.0% PuntCasino 253 4 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data United States: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream