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NeBlask · brand

Unibet — brand profile

Trust Score
51/100 · C
Complaints
164 in NeRating
Affiliate programs
FDJ United Affiliates

Unibet is an iGaming brand licensed by GC-BE, GC-GI, ONJN. NeBlask Trust Score 51/100 (grade C). Total monthly search demand 3.1M across 42 markets, strongest in Netherlands (17.5% share). Per affpapa.org, data for June 2026.

unibet.dk · unibet.com

3.1Mtotal monthly demand
42markets present in
#2position · Netherlands
17.5%share · Netherlands
+21.3%MoM · Netherlands

About the brand

Unibet is a sports betting, casino, bingo, and poker platform regulated by ONJN, GC-GI, and GC-BE. Unibet is part of Kindred Group, which runs 11 brands and employs over 1,600 staff.

sports betting casino bingo poker
  • Licensed by ONJN, GC-GI, GC-BE
  • Part of Kindred Group with 11 brands
Trust Score 51 C
Regulation
9/35
Reputation
16.6/25
Infrastructure
15/15
Transparency
0/15
Scale
10/10

Of the 100 trust score points the brand holds 51 (grade C): regulation — 9 of 35, reputation — 16.6 of 25, infrastructure — 15 of 15, transparency — 0 of 15, scale — 10 of 10. The widest gap is in regulation: 26 points of 35 are not scored. Player complaints collected in the NeRating database: 164.

Operator

Kindred Group plc Nasdaq Stockholm:KIND
Registration country Malta
Headquarters Sliema
Year founded 1997

Kindred Group plc operates Unibet and is headquartered in Malta.

Source: Wikipedia, extracted by LLM

Sanctions

Verified in OFAC · EU · UN · UK — operator is clean. 1 September 2026

Is Unibet blocked by regulators?

In block registry 4 jurisdictions
  • Italy · ADM unibet.com 24 records
  • Poland · Ministry of Finance unibet.dk with 19 May 2017
  • Greece · HGC unibet.dk with 6 Mar 2023
  • Switzerland · Gespa/ESBK unibet.com with 3 Sep 2019 2 records

Register means: the country's providers are instructed to block access to this domain. For licensed operators the international domain (.com) usually ends up there, whilst the local version (.it, .be) operates legally — cross-check with the licence block. This is not an assessment of payout honesty.

Verified 28 October 2026 by brand domains with registries 8 jurisdictions.

Popularity and Authority

  • CrUX Chrome UX Report · real Chrome users top‑100,000 dataset 2026-10
  • Wikipedia article views «Unibet» · people, no bots 3,640 views/mo +21.6% MoM +0.2% YoY on average 2,466/mo annual

Verified 13 October 2026. CrUX and Radar return buckets (top 1,000, top 50,000…), not exact positions; Open PageRank counts links, not traffic; Wikipedia — article views by people over the last full month.

Affiliate Programme

Affiliate programme listed as rogue (Affiliate Guard Dog)
Unibet Affiliates page on AGD ↗

Rogue at Affiliate Guard Dog — programme that failed to pay webmasters or changed terms retroactively; AGD requests not to promote it. This is a signal for affiliates, not a trust assessment for players.

In list since 10 January 2008. Verified 8 October 2026.

Operator financials Kindred Group

Parent company reporting Kindred Group — the brand is part of its portfolio.

Revenue · 2017
£751.4 million (2017)
Employees
2348

Source: Wikipedia

Domains

unibet.com 200 SSL: 44 d. 719ms
unibet.dk 200 SSL: 84 d. 756ms

Open web footprint

Common Crawl open web index · crawl CC-MAIN-2026-30 1,598 URL 3 host +30.3% vs. previous crawl crawler received 200: 77% in index since 2019

Verified 21 August 2026. Only what public crawler sees: private and closed pages not counted.

Platform and Hosting

Platform
Proprietary
Vendor signatures did not match — likely in-house stack.
Hosting
85.184.96.0
AS47171 UNIBET-AS Kindred IP Limited, MT

Scan 13 August 2026. open scan on urlscan.io ↗

Trustpilot

3.4 2,336 reviews
Open on Trustpilot

Trustpilot in-depth analysis

Analysed
200
of 2,251 reviews
Average rating
3.26
→ trend: 3.9 vs 2.6
Sentiment
positive
58% / 42% / 1%
Frequent topics
bonus 28
deposit 28
withdrawal 38
game variety 23
odds fairness 21
account issues 25
user experience 43
customer support 23
Recent Reviews
cristian conigliello NL 3 weeks ago
Easy and fast, a lot of bonuses
Antonis Aravidis NL 4 weeks ago
Hello guys, Trust unibet beacuse the teams is best!!!
Diogo NL 4 weeks ago
The best website for gambling
Responses to Negative Feedback
Responds to Negative Feedback
2.4%
5 of 207
Average time to reply
7.2 d.
last 12 Jun 2026
Monthly Rating Trend

Casino Guru

Safety Index
9 / 10
Very high
Founded
1997
Sister casinos
14
Game providers
65
Currencies
DKK
Pros
  • One of the largest online gambling operators online since 1997
  • Excellent reputation and many eGaming awards
  • Casino has its own poker platform
  • Various responsible gaming options available
  • Mobile casino application for iOS and Android
Cons
  • Live chat feature is difficult to find on the website
Open on Casino Guru

Complaints Casino Guru

Total complaints 48
Black Points 15,464
Group has 40
Resolved: 9 Unresolved: 23 Rejected: 31
Complaints on Casino Guru

How many complaints are there about Unibet from players? NeRating

Cases in NeRating database 164
Player complaints from independent sources: payout disputes, account blocks, bonus conflicts.
Player complaints about Unibet — NeRating →

Casinomeister

accredited
9 / 10
Payout
12-24 hours
Group
a corporate casino group
Founded
1997
Pros
  • 24/7 customer support
  • 118 game providers
  • App for iOS and Android
Cons
  • No traditional VIP programme
  • Only 4 responsible gambling tools
Open on Casinomeister

Sitejabber

2 / 5 1 reviews
Hobby & Interests Games
Open on Sitejabber

Casino Listings

9 / 10
Great
Player rating
3.6 / 5
65 reviews
Operator
Kindred Group PLC
Pros
  • Choice of Microgaming and Net Entertainment games
  • Live casino games also available
  • 24/7 Customer support and service
  • Massive networked progressive jackpots
  • Available in many languages and currencies
Cons
  • Customer support can be slow at times
Open on Casino Listings

Site profile

Site languages
3
DA HT IK
Live Chat
LivePerson
Live chat detected
Technologies
React Google Analytics (GA4)
Payment systems
Trustly Neteller Skrill PayPal Paysafecard AstroPay Google Pay
Affiliate Programme
Not found
Content
Blog / News
Sitemap: 9 URL
Open Blog
Schema.org
Organization

ScamAdviser

Trust Score 100 / 100
In summary, It seems that unibet.dk is legit and safe to use and not a scam website.
Positives
  • This website is receiving a lot of traffic according to Tranco (20)
  • This website offers payment methods which allow you to get your money back
  • According to the SSL check the certificate is valid
  • This website has existed for quite some years
  • DNSFilter considers this website safe
Negatives
  • We found several negative reviews about this site
Open on ScamAdviser

Security

Google Safe Browsing
Safe
VirusTotal
0 malicious
0 suspicious
0 reputation
Security Headers
65 / 100
CSP HSTS X-CONTENT-TYPE REFERRER-POLICY X-FRAME-OPTIONS PERMISSIONS-POLICY
Cookies: 2 (50% secure)

PageSpeed

Performance
60
Accessibility
83
Best Practices
100
Core Web Vitals
LCP 27,638ms
CLS 0.000

Availability by country

Unibet — access, bonus, licence and currency by country (5). NeBlask data, CC BY 4.0.
Country Access Bonus Licence Currency
AU — — —
BR — ADM BRL
CA — — — —
DE — ADM EUR
GB — ADM GBP

Rating on aggregators 6 sources

7.8 / 10 of 6 sources
ScamAdviser
10.0
Casino Listings
9.0
Casinomeister
9.0
Trustpilot
6.8
Trustpilot (Deep)
6.5
Sitejabber
4.0
Best: ScamAdviser Worst: Sitejabber

Sponsorship 1 mention

Clubs, leagues and persons from sponsorship mentions in the brand's Wikipedia article.

Middlesbrough FC Philadelphia Eagles Pittsburgh Steelers Glasgow Rangers Club Brugge

News

4 mentions

Community Reddit · Forums

Reddit
100
positive
Active subreddits
r/20
r/10
r/7
r/4
Popular Reddit posts
nrl ↑650
2027 Perth Bears Jersey
peloton ↑253
Unibet Rose Rockets makes debut in Giro d'Italia 2026
peloton ↑238
ASO unveils Tour de France invitations. Total Energies and Caja Rural invited. No Unibet Rose Rockets.

Extended GEO access 10 countries

Unibet — extended access by country: bonus, licence, currency (10). NeBlask data, CC BY 4.0.
Country Access Bonus Licence Currency
ES — ADM EUR
FI — ADM EUR
IN — ADM INR
IT — ADM EUR
JP — ADM JPY
NL — ADM EUR
NO — ADM NOK
PL — ADM PLN
SE — ADM SEK
US — ADM USD

Presence by Country

Country#Demand ShareMoMYoY12 mo
nlNetherlands 2 857.2K 17.5% +21.3% +44% frFrance 3 551.1K 14.4% +49.1% +81% beBelgium 3 404.9K 19.1% +43.6% +16% fiFinland 3 372.1K 7.2% -0.1% +21% gbUnited Kingdom 21 285.1K 0.8% +0.7% -17% seSweden 3 253.5K 8.5% +46.8% +77% roRomania 9 167.9K 2.5% +0.0% -19% dkDenmark 4 77.9K 6.7% +21.4% -2% deGermany 47 18.9K 0.1% +0.5% -2% auAustralia 16 15.1K 0.6% +1.4% +2% esSpain 39 15K 0.2% +43.9% +20% eeEstonia 6 12.3K 4.2% +22.1% +19% itItaly 36 8.4K 0.0% +15.4% -84% mtMalta 6 7.3K 2.7% +2.9% +30% ieIreland 21 7.2K 0.2% -2.0% -19% usUnited States 126 6.2K 0.1% +19.4% -21% plPoland 36 4.5K 0.0% -20.9% -35% grGreece 26 4.2K 0.1% +37.9% -10% brBrazil 56 4.2K 0.0% -23.1% -15% atAustria 32 3.8K 0.2% +21.7% -21% chSwitzerland 18 3.8K 0.9% +21.8% +25% trTürkiye 38 3.4K 0.0% -3.3% -49% inIndia 67 2.9K 0.0% -0.7% -54% ptPortugal 19 2.5K 0.1% +22.9% -44% caCanada 112 2K 0.0% +10.4% -14% thThailand 37 2K 0.1% +7.8% -63% bgBulgaria 22 1.7K 0.0% +0.0% -56% hrCroatia 24 1.4K 0.0% +118.5% -55% mxMexico 41 1.3K 0.1% -13.5% +8% czCzechia 41 945 0.1% -1.0% -23% vnVietnam 35 940 0.0% +14.6% +44% ltLithuania 26 870 0.1% -26.9% -20% zaSouth Africa 41 805 0.0% +0.0% -80% phPhilippines 56 785 0.1% +0.0% -26% coColombia 22 760 0.1% +16.9% -6% uaUkraine 55 493 0.0% -39.4% -48% ngNigeria 48 490 0.0% -15.5% -60% keKenya 46 485 0.0% -17.1% -58% pePeru 47 429 0.0% +17.9% -34% nzNew Zealand 50 365 0.0% +37.7% -23% arArgentina 47 357 0.0% -16.6% -24% ghGhana 37 160 0.0% -23.8% -59%

Intent clusters

Sign up and log in
49.2K
Promo codes
1K
Bonuses
2.2K
Application
6.2K

Does Unibet have a licence?

Yes. Active licences in our data: GC-BE no. KSC-FAPLUS-116799, valid until 20.01.2030; GRA no. GI-11; ONJN no. Decizia 612/31.08.2026; ONJN no. Decizia 1564/25.08.2016. Checked against the registers on 27.10.2026.

Withdrawal

Withdrawal times by method, payment methods and complaint statistics on payout delays are on a separate page — the passport does not have these breakdowns.

Unibet — payouts: timing, methods, payout complaints

Demand — total monthly volume of brand search queries (Unibet + registration/promo/bonus/app) from clickstream data. Model estimate, not financial reporting. Methodology.

Project sponsors

Companies that keep this analytics open
Gold sponsor

Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor