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Denmark — iGaming demand

— 6Mpopulation 5.8Minternet users 1.2Mdemand for month ↑ 2.4%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Danske Spil bet365 Betano Unibet Mr Green Stake Other

Jul Sep Nov Jan Mar May Jun

Growing in Denmark

Top 3 brands by MoM growth

1 Stake 34.5K +50.6% 2 711 7.5K +32.6% 3 MyStake 1.1K +26.9%

Falling in Denmark

Top 3 brands by MoM decline

1 Sisal 1K -46.1% 2 Goldbet 660 -44.1% 3 Mr Green 49.5K -19.0%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

20251.1M

20261.2M

+5.3%

demand index year on year

Top 5 brandsShareYoY

Danske Spil +1%

bet365 -2%

Betano +79%

Unibet -2%

Mr Green -23%

Next month forecast ≈ 1.2M -0.6% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month Stake — +50.6% MoM (growth)

per month 711 — +32.6% MoM (growth)

per month Sisal — -46.1% MoM (decline)

context Regulator (DGA): Open licensing regime since 2012

#BrandDemand BAPMoMYoY

1 Danske Spil 477K 44.1 -1.1% +1%

2 bet365 155.8K 28.0 +0.0% -2%

3 Betano 141K 35.1 +21.9% +79%

4 Unibet 77.9K 31.7 +21.4% -2%

5 Mr Green 49.5K 15.6 -19.0% -23%

6 Stake 34.5K 33.5 +50.6% +302%

7 LeoVegas 31.4K 21.4 -0.5% -20%

8 888casino 30.7K 21.3 -0.6% +27%

9 ComeOn 25.7K 20.2 -2.6% -20%

10 NordicBet 12K 14.7 -15.5% -31%

11 Aura 12K 20.6 -0.1% +21%

12 Betsson 11K 20.6 +0.0% -18%

13 Superbet 8.2K 13.8 -17.8% +17%

14 bwin 8.2K 20.0 -0.9% +47%

15 711 7.5K 30.3 +32.6% +29%

16 Lotus 6.6K 20.4 +0.2% -18%

17 Total Casino 5.5K 13.8 -17.4% +1%

18 Bao 5.4K 13.5 -18.3% -33%

19 Vbet 4.9K 18.8 -3.6% +178%

20 Betfair 4.6K 14.3 -15.5% -36%

No brands matching the query

More brands with search demand in Denmark · 81

Ranks 21–101 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

Fortuna 21 4K 0.3% Mr Vegas 22 3.9K 0.3% STS 23 3.6K 0.3% Roobet 24 3K 0.3% Shuffle 25 2.8K 0.2% PokerStars 26 2.8K 0.2% Metal 27 2.8K 0.2% Svenska Spel 28 2.2K 0.2% Betclic 29 1.9K 0.2% Coral 30 1.8K 0.2% Rain 31 1.8K 0.2% Paddy Power 32 1.6K 0.1% Gamdom 33 1.6K 0.1% Lemon 34 1.6K 0.1% Adrenaline 35 1.3K 0.1% GGBet 36 1.2K 0.1% MyStake 37 1.1K 0.1% Vavada 38 1.1K 0.1% Sisal 39 1K 0.1% Sportybet 40 1K 0.1% 1win 41 980 0.1% 1xBet 42 910 0.1% HitNSpin 43 880 0.1% Goldbet 44 660 0.1% Betika 45 580 0.0% Betway 46 515 0.0% BetKing 47 500 0.0% Optibet 48 487 0.0% William Hill 49 419 0.0% Hollywoodbets 50 410 0.0% BitStarz 51 402 0.0% Lemon Casino 52 390 0.0% Gama 53 340 0.0% Cloudbet 54 300 0.0% Fairspin 55 300 0.0% PlayAmo 56 290 0.0% Slotoro 57 270 0.0% Coolbet 58 260 0.0% Ladbrokes 59 250 0.0% DraftKings 60 230 0.0% Caesars 61 225 0.0% FanDuel 62 220 0.0% Betfred 63 219 0.0% Rollbit 64 210 0.0% Betfan 65 210 0.0% Winna 66 210 0.0% Casino Plus 67 210 0.0% CoinPoker 68 210 0.0% Wisho 69 210 0.0% Fonbet 70 200 0.0% BetPlay 71 197 0.0% Casumo 72 189 0.0% Duelbits 73 180 0.0% BetMGM 74 155 0.0% TonyBet 75 150 0.0% V.Vegas 76 140 0.0% Levelup 77 129 0.0% Sky Bet 78 126 0.0% Melbet 79 110 0.0% Betwinner 80 110 0.0% BetCity 81 100 0.0% SlotMagie 82 100 0.0% Winlandia 83 100 0.0% iBet 84 98 0.0% BC.Game 85 91 0.0% Grande Vegas 86 90 0.0% Olimp 87 70 0.0% LVBet 88 70 0.0% Thunderpick 89 50 0.0% Casinok 90 50 0.0% Mega Riches 91 40 0.0% Metaspins 92 40 0.0% Qbet 93 30 0.0% Jackpot Capital 94 30 0.0% Jackpotter 95 20 0.0% Винлайн 96 20 0.0% StakePrix 97 10 0.0% Betunlim 98 10 0.0% Crocoslots Casino 99 10 0.0% TrustDice 100 10 0.0% 888 Casino RO 101 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Denmark: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream