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Belgium — iGaming demand

— 2.1Mdemand for month ↑ 17.8%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Circus StarCasino Unibet bwin Ladbrokes bwin Casino Other

Jul Sep Nov Jan Mar May Jun

Growing in Belgium

Top 3 brands by MoM growth

1 Palms Bet 2.9K +131.5% 2 Winamax 10K +123.9% 3 Snai 620 +121.4%

Falling in Belgium

Top 3 brands by MoM decline

1 Betsson 560 -34.9% 2 Goldbet 2K -32.2% 3 NetBet 1.4K -28.8%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

20251.8M

20262.1M

+18.7%

demand index year on year

Top 5 brandsShareYoY

Circus +7%

StarCasino -4%

Unibet +16%

bwin +50%

Ladbrokes +46%

Next month forecast ≈ 2M -7.6% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

2 days ago New licence: StarCasino at GC-BE (№ KSC-APLUS-8112)

2 days ago New licence: StarCasino at GC-BE (№ KSC-BPLUS-4092)

2 days ago New licence: StarCasino at GC-BE (№ KSC-BPLUS-4175)

2 days ago New licence: StarCasino at GC-BE (№ KSC-BPLUS-5652)

2 days ago New licence: StarCasino at GC-BE (№ KSC-BPLUS-12107)

per month Unibet — +43.6% MoM (growth)

per month Betclic — +81% MoM (growth)

per month Winamax — +123.9% MoM (growth)

#BrandDemand BAPMoMYoY

1 Circus 501K 42.1 +22.3% +7%

2 StarCasino 405.3K 31.7 +0.6% -4%

3 Unibet 404.9K 42.7 +43.6% +16%

4 bwin 305.4K 36.4 +21.9% +50%

5 Ladbrokes 176.1K 32.8 +22.2% +46%

6 bwin Casino 85.6K 22.6 +0.5% +102%

7 Betano 35.7K 24.7 +9.2% +114%

8 Superbet 22.6K 20.6 +0.0% +84%

9 Fortuna 14K 25.4 +12.6% +154%

10 Stake 13.3K 20.0 -0.9% -18%

11 Winbet 12.2K 13.6 -18.0% +22%

12 bet365 11.3K 28.2 +22.1% +40%

13 Betclic 10.1K 32.7 +81.0% +117%

14 Winamax 10K 32.8 +123.9% +233%

15 TOTO 9.7K 28.5 +23.5% +31%

16 Total Casino 8.2K 20.3 +0.1% 0%

17 STS 5.4K 20.1 -0.2% +85%

18 Casa Pariurilor 4.5K 20.3 +0.4% +22%

19 Holland Casino 4.4K 20.0 -0.3% -18%

20 Rain 3.7K 31.8 +51.1% +72%

No brands matching the query

More brands with search demand in Belgium · 76

Ranks 21–96 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

TOPsport 21 3.6K 0.2% Coral 22 3.5K 0.2% Sportybet 23 3.4K 0.2% 1xBet 24 3.3K 0.2% PokerStars 25 3.1K 0.1% SuperSport 26 3K 0.1% 888casino 27 3K 0.1% Betpawa 28 3K 0.1% Palms Bet 29 2.9K 0.1% Shuffle 30 2.6K 0.1% Betway 31 2.6K 0.1% 1win 32 2.5K 0.1% Vbet 33 2.5K 0.1% Roobet 34 2.5K 0.1% BetCity 35 2.5K 0.1% MaxBet 36 2.4K 0.1% Goldbet 37 2K 0.1% Sisal 38 2K 0.1% KTO 39 1.9K 0.1% Verde Casino 40 1.7K 0.1% EfBet 41 1.7K 0.1% GGPoker 42 1.5K 0.1% NetBet 43 1.4K 0.1% Hollywoodbets 44 1.4K 0.1% Lucky Block 45 1.2K 0.1% Betfair 46 1.1K 0.1% BetKing 47 930 0.0% Caliente 48 900 0.0% William Hill 49 841 0.0% Favbet 50 730 0.0% Rollbit 51 730 0.0% Gamdom 52 647 0.0% Fonbet 53 640 0.0% Paddy Power 54 633 0.0% Snai 55 620 0.0% BetMGM 56 569 0.0% TonyBet 57 560 0.0% Betsson 58 560 0.0% Stoiximan 59 490 0.0% Melbet 60 480 0.0% DraftKings 61 430 0.0% Eurobet 62 420 0.0% LeoVegas 63 419 0.0% Cosmolot 64 410 0.0% Duelbits 65 399 0.0% Jacks Casino 66 368 0.0% Betfred 67 365 0.0% Sportium 68 360 0.0% Betika 69 350 0.0% LVBet 70 330 0.0% 22Bet 71 319 0.0% Betwinner 72 280 0.0% Mozzartbet 73 270 0.0% FanDuel 74 260 0.0% BoyleSports 75 260 0.0% Olimp 76 220 0.0% Interwetten 77 218 0.0% Svenska Spel 78 200 0.0% Betfan 79 195 0.0% Optibet 80 180 0.0% BetVictor 81 160 0.0% BC.Game 82 147 0.0% Megadice 83 130 0.0% Sky Bet 84 129 0.0% OPAP 85 110 0.0% BitStarz 86 100 0.0% Wplay 87 90 0.0% 20Bet 88 85 0.0% Danske Spil 89 80 0.0% Coolbet 90 69 0.0% LiveScore Bet 91 61 0.0% Superbet RO 92 45 0.0% Caesars 93 43 0.0% OdiBets 94 30 0.0% Premierbet 95 25 0.0% Vlad Cazino 96 20 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Belgium: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream