Svenska Spel — brand profile
- Trust Score
- 44/100 · C
- Complaints
- 3 in NeRating
- Licences
- SGA
- Operator
- AB Svenska Spel
Svenska Spel is an iGaming brand licensed by SGA. NeBlask Trust Score 44/100 (grade C). Total monthly search demand 1.7M across 36 markets, strongest in Sweden (55.0% share). Per affpapa.org, data for June 2026.
svenskaspel.se
About the brand
Svenska Spel operates under an SGA licence and was historically the sole online gambling provider in Sweden. 3/5 from 294 reviews. The combination of a middling trust grade and a weak Trustpilot score places Svenska Spel below most peers — affiliates and players should weigh the state ownership against the documented user dissatisfaction.
- Licensed by SGA
Of the 100 trust score points the brand holds 44 (grade C): regulation — 7 of 35, reputation — 7.4 of 25, infrastructure — 15 of 15, transparency — 5 of 15, scale — 10 of 10. The widest gap is in regulation: 28 points of 35 are not scored. Player complaints collected in the NeRating database: 3.
Operator
State-owned Swedish company operating in the regulated gambling market.
Source: Wikipedia, extracted by LLM
Sanctions
Is Svenska Spel blocked by regulators?
Verified 28 October 2026 by brand domains with registries 8 jurisdictions.
Popularity and Authority
- CrUX Chrome UX Report · real Chrome users top‑10,000
- Wikipedia article views «Svenska Spel» · people, no bots 374 view/mo
Verified 13 October 2026. CrUX and Radar return buckets (top 1,000, top 50,000…), not exact positions; Open PageRank counts links, not traffic; Wikipedia — article views by people over the last full month.
Regulator actions
- 4 Sep 2024 SPELINSPEKTIONEN Fine AB Svenska Spel får varning och sanktionsavgift för spel utan nödvändig licens
Operator financials Svenska Spel
Source: Wikipedia
Google Trends
Domains
Platform and Hosting
Scan 22 September 2026. open scan on urlscan.io ↗
Trustpilot
Trustpilot in-depth analysis
Casino Guru
- Casino is owned by Swedish Government
- Phone support available
- Mobile casino app for Android and iOS
- Live dealer games are available
- Live chat support is not available 24/7
- Limited choice of payment methods
How many complaints are there about Svenska Spel from players? NeRating
Advertising and traffic
Site profile
ScamAdviser
- This website is receiving a lot of traffic according to Tranco (50)
- This website offers payment methods which allow you to get your money back
- According to the SSL check the certificate is valid
- This website has existed for quite some years
- DNSFilter considers this website safe
- We found several negative reviews about this site
Security
Support
PageSpeed
Availability by country
| Country | Access | Bonus | Licence | Currency |
|---|---|---|---|---|
| AU | GGL, ADM | AUD | ||
| BR | GGL, ADM | BRL | ||
| CA | GGL, ADM | CAD | ||
| DE | GGL, ADM | EUR | ||
| GB | GGL, ADM | GBP |
Rating on aggregators 3 source
News background Google News
News
1 mentionCommunity Reddit · Forums
Extended GEO access 10 countries
| Country | Access | Bonus | Licence | Currency |
|---|---|---|---|---|
| ES | GGL, ADM | EUR | ||
| FI | GGL, ADM | EUR | ||
| IN | GGL, ADM | INR | ||
| IT | ADM, GGL | EUR | ||
| JP | GGL, ADM | JPY | ||
| NL | GGL, ADM | EUR | ||
| NO | GGL, ADM | NOK | ||
| PL | GGL, ADM | PLN | ||
| SE | GGL, ADM | SEK | ||
| US | GGL, ADM | USD |
Presence by Country
Intent clusters
Does Svenska Spel have a licence?
Yes. Active licence in our data: SGA. Checked against the registers on 27.10.2026.
Demand — total monthly volume of brand search queries (Svenska Spel + registration/promo/bonus/app) from clickstream data. Model estimate, not financial reporting. Methodology.
