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New Zealand — iGaming demand

— 989.6Kdemand for month ↓ 1.1%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

1.1M 950.3K 821.3K
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

JackpotCity Spin Casino Jackpot City Casino bet365 Wildz LeoVegas Other
496K 372K 248K 124K 0 478.3K 169.3K 60.5K 45.6K 37.4K 33.9K 164.6K
Jul Sep Nov Jan Mar May Jun

Growing in New Zealand

Top 3 brands by MoM growth

Falling in New Zealand

Top 3 brands by MoM decline

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
2025852.3K
2026989.6K
+16.1%
demand index year on year
Top 5 brandsShareYoY
JackpotCity 48.3% +155%
Spin Casino 17.1% -2%
Jackpot City Casino 6.1% -55%
bet365 4.6% -22%
Wildz 3.8% -19%
Next month forecast ≈ 1M +4.9% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 JackpotCity 478.3K 48.7 -0.8% +155%
2 Spin Casino 169.3K 29.8 -1.0% -2%
3 Jackpot City Casino 60.5K 23.7 +0.0% -55%
4 bet365 45.6K 22.1 -1.6% -22%
5 Wildz 37.4K 17.6 -11.7% -19%
6 LeoVegas 33.9K 15.3 -18.1% -6%
7 Casumo 33.1K 28.0 +15.8% +25%
8 Stake 16K 21.2 +0.6% +1%
9 Gamdom 13.8K 20.7 -0.4% -27%
10 Betway 12.3K 20.8 +0.2% -22%
11 BetVictor 10.2K 14.2 -17.1% +50%
12 Rain 9.5K 32.9 +72.5% -69%
13 Roobet 8.3K 20.8 +0.7% -44%
14 Rizk 8.2K 19.5 -2.5% -61%
15 Royal Panda 5.8K 20.2 -0.5% -33%
16 bet365 Casino 5.1K 29.4 +27.6% -23%
17 Novibet 3.5K 18.8 -3.3% -8%
18 BitStarz 3K 20.1 -0.3% -34%
19 Shuffle 3K 20.6 +1.0% +57%
20 PlayAmo 2.4K 26.4 +16.5% +16%

No brands matching the query

More brands with search demand in New Zealand · 59

Ranks 21–79 of the same market table: monthly branded search demand and share of the country total.

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data New Zealand: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
Gold sponsor

Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor