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Smarkets Betting — brand profile

Trust Score
41/100 · C
Complaints
17 in NeRating
Licences
UKGC · SGA
Operator
Smarkets Limited

Smarkets Betting is an iGaming brand licensed by SGA, UKGC. NeBlask Trust Score 41/100 (grade C). 17 player complaints on record.

smarkets.com

About the brand

Smarkets Betting is regulated by the UK Gambling Commission and the Gibraltar Gambling Authority. Both licences represent strict regulatory frameworks. The platform has mobile apps on iOS and Google Play, rated 3.85/5 and 3.5/5 respectively. Two top-tier licences are a solid foundation, but the Trustpilot score sits well below what most established operators achieve. That gap suggests issues with customer service or platform experience that appear unresolved.

sports betting
  • Licensed by UKGC and Gibraltar Gambling Authority
  • iOS app rated 3.85/5, Google Play 3.5/5
Trust Score 41 C
Regulation
14/35
Reputation
12.2/25
Infrastructure
15/15
Transparency
0/15
Scale
0/10

Operator

Smarkets Limited
Licence jurisdiction United Kingdom

Source: regulator registryUKGC· country by licence jurisdiction, not group registration location

Regulator blocks

In block registry 3 jurisdictions
  • Italy · ADM smarkets.com
  • Greece · HGC smarkets.com with 22 Nov 2013
  • Poland · Ministry of Finance smarkets.com with 21 Dec 2022 5 records

Register means: the country's providers are instructed to block access to this domain. For licensed operators the international domain (.com) usually ends up there, whilst the local version (.it, .be) operates legally — cross-check with the licence block. This is not an assessment of payout honesty.

Verified 8 October 2026 by brand domains with registries 7 jurisdictions; unavailable:PL.

Mirrors and clones

2 domain exact 2

Domains from blocking registries of various jurisdictions whose name matches the brand (exact) or shares its root (stem). Some are working operator mirrors, some are clones and phishing under another's name; the registry does not distinguish.

Popularity and Authority

  • CrUX Chrome UX Report · real Chrome users top‑500,000 dataset 2026-08

Verified 21 August 2026. CrUX and Radar return buckets (top 1,000, top 50,000…), not exact positions; Open PageRank counts links, not traffic; Wikipedia — article views by people over the last full month.

Domains

smarkets.biz — SSL: ?
smarkets.com 403 SSL: 61 d. 105ms
smarkets.eu — SSL: ?

Trustpilot

2.4 608 reviews
Open on Trustpilot

Trustpilot in-depth analysis

Analysed
200
of 583 reviews
Average rating
2.94
→ trend: 2.3 vs 3.6
Sentiment
mixed
47% / 50% / 3%
Frequent topics
deposit 26
withdrawal 33
slow payment 12
verification 26
odds fairness 34
account issues 65
user experience 48
customer support 73
Recent Reviews
Wendy GB 1 week ago
Not sure how these are in business avoid at all costs con site deposited played closed my account had £60 never returned or received
Lou Duckett GB 1 week ago
Trying to close my account, but can't log in to close it! It's like pulling teeth trying to get some sort of customer service. Terrible. Go elsewhere would be my advice.
Arjuna Ravinthran GB 2 weeks ago
The team is fantastic. Quick to resolve issues and very friendly. Been using Smarkets for over 5 years and have never had an issue
Responses to Negative Feedback
Responds to Negative Feedback
96.6%
56 of 58
Average time to reply
4.7 d.
last 24 Sep 2026
Monthly Rating Trend

App Store

3.85 497 ratings
SBK Sportsbook Indiana Online v2.7.1 Free
Open in App Store

Google Play

3.5 2,260 reviews
SBK Sportsbook Indiana Online 100K+ downloads
Open in Google Play

Player complaints NeRating

Cases in NeRating database 17
Player complaints from independent sources: payout disputes, account blocks, bonus conflicts.
Player complaints about Smarkets Betting — NeRating →

Site profile

Site languages
1
EN
Live Chat
LiveChat
Live chat detected
Technologies
Cloudflare Next.js Google Analytics (GA4) Google Tag Manager
Payment systems
Trustly Neteller PayPal
Affiliate Programme
Not found
Content
Blog / News
Sitemap: 1,242 URL
Open Blog

ScamAdviser

Trust Score 100 / 100
In summary, It seems that smarkets.com is legit and safe to use and not a scam website.
Positives
  • This website is receiving a lot of traffic according to Tranco (20)
  • According to the SSL check the certificate is valid
  • The owner of the site has claimed the domain name for a long time
  • This website has existed for quite some years
  • DNSFilter considers this website safe
Negatives
  • The website's owner is hiding his identity on WHOIS using a paid service
  • Several, mainly negative reviews were found for this site
Open on ScamAdviser

Security

Google Safe Browsing
Safe
VirusTotal
0 malicious
0 suspicious
0 reputation
Security Headers
60 / 100
CSP HSTS X-CONTENT-TYPE REFERRER-POLICY X-FRAME-OPTIONS PERMISSIONS-POLICY
Cookies: 0 (0% secure)

Support

Operating hours
24/7
FAQ
1 categories
Response time
20 minutes
Contact channels
Help Center

PageSpeed

Performance
45
Accessibility
84
Best Practices
96
Core Web Vitals
LCP 6,601ms
CLS 0.033

Rating on aggregators 3 source

6.3 / 10 of 3 source
ScamAdviser
10.0
Trustpilot (Deep)
5.9
Trustpilot
4.8
Best: ScamAdviser Worst: Trustpilot

News background Google News

Mentions
45
latest: 1 month ago
Tone
positive

Community Reddit · Forums

Reddit
1
Active subreddits
r/1
Forums
43
CasinoMeister, LatestCasinoBonuses
positive

App Store Reviews App Store · Google Play

Analysed
13
App Store, Google Play
Average rating
1.6/5
Sentiment
negative
Bddjdkdk App Store
They just steal your money no promos they lie about the bonues
TheBraveSoup App Store
I was denied the new customer promotion and when asked why, didn’t give a definitive reason why
Zachp1994 App Store
This app literally says bet 10 get 100 in bonus bets… the bets they give you have to bet on a specific sport which is nba and there is 1 game currently. One of my legs voided in one of my bets and they voided the entire bet. The weirdest worst gambli...

Licences

Trust passport compiled from public sources: regulator registries, review platforms, NeRating complaints, brand domains and infrastructure. Methodology.

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