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Ireland — iGaming demand

— 3.2Mdemand for month ↑ 3.6%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

3.9M 3.3M 2.7M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Paddy Power BoyleSports bet365 Ladbrokes William Hill Novibet Other
1.4M 1M 692K 346K 0 1.1M 814.9K 328.2K 210.2K 110.8K 66.5K 544.3K
Jul Sep Nov Jan Mar May Jun

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
20252.9M
20263.2M
+11.8%
demand index year on year
Top 5 brandsShareYoY
Paddy Power 35.2% +22%
BoyleSports 25.4% +16%
bet365 10.2% -1%
Ladbrokes 6.6% -1%
William Hill 3.5% -3%
Next month forecast ≈ 3.3M +2.3% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 Paddy Power 1.1M 48.7 +21.2% +22%
2 BoyleSports 814.9K 34.9 -0.9% +16%
3 bet365 328.2K 25.0 -2.8% -1%
4 Ladbrokes 210.2K 17.3 -17.9% -1%
5 William Hill 110.8K 15.2 -18.4% -3%
6 Novibet 66.5K 21.1 -0.4% +18%
7 Betfair 63.2K 28.1 +18.7% +40%
8 Sky Bet 56.8K 21.4 +0.7% +38%
9 888casino 46.8K 21.0 +0.4% +18%
10 Coral 46.5K 23.0 +5.1% +0%
11 BetVictor 34.4K 14.1 -17.4% +0%
12 TonyBet 30.3K 20.3 -0.6% -12%
13 Betway 29.3K 21.3 +1.9% -6%
14 Stake 23K 20.3 -0.2% +44%
15 Betfred 18.6K 20.4 +0.1% +49%
16 Roobet 15K 20.5 +0.6% -53%
17 NetBet 14.5K 28.2 +22.5% +107%
18 Quinnbet 13.9K 19.8 -1.1% +15%
19 Midnite 10.2K 22.5 +5.7% +160%
20 Superbet 8.2K 20.1 -0.2% +82%

No brands matching the query

More brands with search demand in Ireland · 92

Ranks 21–112 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share
Unibet 21 7.2K 0.2% LeoVegas 22 7.2K 0.2% Gamdom 23 6.7K 0.2% Kwiff 24 5.8K 0.2% Rain 25 5.7K 0.2% PokerStars 26 5.4K 0.2% Mr Green 27 5.2K 0.2% Casumo 28 5K 0.2% LiveScore Bet 29 4.6K 0.1% Shuffle 30 4.4K 0.1% 22Bet 31 4K 0.1% 20Bet 32 4K 0.1% Sportybet 33 3.9K 0.1% PartyCasino 34 3.8K 0.1% Betano 35 3.7K 0.1% 1xBet 36 3.3K 0.1% bwin 37 3K 0.1% 10bet 38 2.5K 0.1% Sportingbet 39 2.4K 0.1% Parimatch 40 2.4K 0.1% Hollywoodbets 41 2.1K 0.1% SpreadEx 42 2.1K 0.1% JackpotCity 43 2.1K 0.1% SuperSport 44 1.7K 0.1% STS 45 1.6K 0.1% Fortuna 46 1.5K 0.0% Casa Pariurilor 47 1.4K 0.0% 500 Casino 48 1.3K 0.0% Total Casino 49 1.3K 0.0% GGBet 50 1.2K 0.0% 1win 51 1.2K 0.0% Rizk 52 1.1K 0.0% BitStarz 53 1.1K 0.0% Grosvenor 54 1K 0.0% PSK 55 960 0.0% GGPoker 56 910 0.0% TOPsport 57 900 0.0% Duelbits 58 890 0.0% Spin Casino 59 880 0.0% BetMGM 60 819 0.0% DraftKings 61 819 0.0% BC.Game 62 791 0.0% FanDuel 63 767 0.0% Winbet 64 755 0.0% Rabona 65 731 0.0% Betsson 66 678 0.0% Palms Bet 67 650 0.0% ICE Casino 68 650 0.0% Winamax 69 630 0.0% Betpawa 70 594 0.0% Superbet RO 71 590 0.0% Rollbit 72 590 0.0% Betsafe 73 563 0.0% Sisal 74 520 0.0% Wazamba 75 470 0.0% BetKing 76 469 0.0% Vulkan Vegas 77 460 0.0% PlayAmo 78 430 0.0% Interwetten 79 430 0.0% N1 Casino 80 390 0.0% Favbet 81 370 0.0% Goldbet 82 350 0.0% LVBet 83 350 0.0% Fonbet 84 330 0.0% Svenska Spel 85 290 0.0% Snai 86 280 0.0% Cloudbet 87 279 0.0% Melbet 88 268 0.0% Betika 89 220 0.0% National Casino 90 210 0.0% Fairspin 91 200 0.0% Stoiximan 92 190 0.0% Cosmolot 93 180 0.0% Verde Casino 94 180 0.0% SBOBET 95 160 0.0% Eurobet 96 160 0.0% Sportium 97 160 0.0% Energy Casino 98 124 0.0% Betwinner 99 120 0.0% Metaspins 100 110 0.0% Paripesa 101 110 0.0% Coolbet 102 108 0.0% Thunderpick 103 90 0.0% Optibet 104 67 0.0% FortuneJack 105 60 0.0% Caesars 106 47 0.0% 7Bit Casino 107 43 0.0% Winz.io 108 35 0.0% Hard Rock Bet 109 30 0.0% Betfan 110 30 0.0% LVbet Casino 111 30 0.0% Vlad Cazino 112 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Ireland: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
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Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor