Ladbrokes — brand profile
- Trust Score
- 48/100 · C
- Complaints
- 213 in NeRating
- Licences
- GGL · GC-BE · GRA
- Affiliate programs
- Entain Partners
Ladbrokes is an iGaming brand licensed by GC-BE, GC-GI, GGL. NeBlask Trust Score 48/100 (grade C). Total monthly search demand 4.2M across 39 markets, strongest in United Kingdom (10.1% share). Per affpapa.org, data for June 2026.
ladbrokes.com
About the brand
Ladbrokes is one of the oldest and most recognised gambling brands in the world, with roots dating back to 1886. Operating at ladbrokes.com under a GGL license, Ladbrokes offers a broad range of products including sports betting, online casino, online poker, and online bingo. The brand became part of Entain in March 2018, following its 2016 merger with Coral to form Ladbrokes Coral Group. The platform supports an iOS app for mobile users.
- Founded in 1886; one of the oldest gambling brands in the world
- Owned by Entain plc since March 2018, following 2016 merger with Coral
- Offers sports betting, online casino, poker, and bingo; iOS app available
Of the 100 trust score points the brand holds 48 (grade C): regulation — 9 of 35, reputation — 9.1 of 25, infrastructure — 15 of 15, transparency — 5 of 15, scale — 10 of 10. The widest gap is in regulation: 26 points of 35 are not scored. Player complaints collected in the NeRating database: 213.
Operator
Source: regulator registryGC-GI· country by licence jurisdiction, not group registration location
Sanctions
Is Ladbrokes blocked by regulators?
- Italy · ADM ladbrokes.be
- Poland · Ministry of Finance ladbrokes.be
- Greece · HGC ladbrokes.com
Register means: the country's providers are instructed to block access to this domain. For licensed operators the international domain (.com) usually ends up there, whilst the local version (.it, .be) operates legally — cross-check with the licence block. This is not an assessment of payout honesty.
Verified 28 October 2026 by brand domains with registries 8 jurisdictions.
Mirrors and clones
Domains from blocking registries of various jurisdictions whose name matches the brand (exact) or shares its root (stem). Some are working operator mirrors, some are clones and phishing under another's name; the registry does not distinguish.
Popularity and Authority
- CrUX Chrome UX Report · real Chrome users top‑5,000
- Wikipedia article views «Ladbrokes» · people, no bots 16,708 views/mo
Verified 13 October 2026. CrUX and Radar return buckets (top 1,000, top 50,000…), not exact positions; Open PageRank counts links, not traffic; Wikipedia — article views by people over the last full month.
Affiliate Programme
- Negative carryover
Rogue at Affiliate Guard Dog — programme that failed to pay webmasters or changed terms retroactively; AGD requests not to promote it. This is a signal for affiliates, not a trust assessment for players.
In list since 18 August 2010. Verified 8 October 2026.
Operator financials Entain
Parent company reporting Entain — the brand is part of its portfolio.
Source: Wikipedia
Google Trends
Domains
Platform and Hosting
Scan 16 August 2026. open scan on urlscan.io ↗
Trustpilot
Trustpilot in-depth analysis
Casino Guru
- Support available on Messenger
- Backed by land based shops
- Mobile casino application for Android
- Good selection of games
- Live dealer games are available
- Slower withdrawal processing from 48 hours
Complaints Casino Guru
How many complaints are there about Ladbrokes from players? NeRating
ThePogg
Casino Listings
- Established bricks and mortar company
- Hundreds of games to choose from
- Licensed and regulated in Gibraltar
- Withdrawals paid within 24 hours
- Player funds segregated at medium protection level
- Repeated failures to protect customers with gambling problems
- Paid hush money to prevent reporting of offences to UKGC
- Overly aggressive email and text marketing
Advertising and traffic
Site profile
Security
Game lobby
Promotional programmes
Support
Availability by country
| Country | Access | Bonus | Licence | Currency |
|---|---|---|---|---|
| AU | GGL | GBP | ||
| BR | — | — | ||
| CA | — | — | ||
| DE | — | — | ||
| GB | GGL | GBP |
Google Ranking SERP
Rating on aggregators 4 source
Affiliates in results SERP
Sponsorship 7 mentions
Clubs, leagues and persons from sponsorship mentions in the brand's Wikipedia article.
News background Google News
News
25 mentionsCommunity Reddit · Forums
Extended GEO access 10 countries
| Country | Access | Bonus | Licence | Currency |
|---|---|---|---|---|
| ES | — | — | ||
| FI | — | — | ||
| IN | — | — | ||
| IT | — | — | — | |
| JP | — | — | ||
| NL | GGL | EUR | ||
| NO | GGL | NOK | ||
| PL | GGL | PLN | ||
| SE | — | — | ||
| US | GGL | USD |
Presence by Country
Intent clusters
Does Ladbrokes have a licence?
Yes. Active licences in our data: GC-BE no. KSC-FAPLUS-116428, valid until 22.01.2029; GRA no. GI-1; GGL. Checked against the registers on 27.10.2026.
Withdrawal
Withdrawal times by method, payment methods and complaint statistics on payout delays are on a separate page — the passport does not have these breakdowns.
Ladbrokes — payouts: timing, methods, payout complaintsDemand — total monthly volume of brand search queries (Ladbrokes + registration/promo/bonus/app) from clickstream data. Model estimate, not financial reporting. Methodology.
