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Australia — iGaming demand

— 2.3Mdemand for month ↑ 1.7%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Sportsbet bet365 Ladbrokes Yeti Royal Reels Stake Other

Jul Sep Nov Jan Mar May Jun

Growing in Australia

Top 3 brands by MoM growth

1 BoyleSports 650 +75.7% 2 BetPlay 1.8K +68.5% 3 Hollywoodbets 1.9K +55.0%

Falling in Australia

Top 3 brands by MoM decline

1 Betpawa 1.7K -63.4% 2 Melbet 787 -21.1% 3 National Casino 4.3K -20.8%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

20252.3M

20262.3M

+3.9%

demand index year on year

Top 5 brandsShareYoY

Sportsbet +21%

bet365 +42%

Ladbrokes +0%

Yeti -19%

Royal Reels -35%

Next month forecast ≈ 2.3M -0.4% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month Hollywoodbets — +55% MoM (growth)

per month BetPlay — +68.5% MoM (growth)

per month Betpawa — -63.4% MoM (decline)

#BrandDemand BAPMoMYoY

1 Sportsbet 1M 46.7 +0.0% +21%

2 bet365 337.3K 36.1 +20.8% +42%

3 Ladbrokes 208.3K 25.0 -0.8% +0%

4 Yeti 200.1K 25.1 +0.0% -19%

5 Royal Reels 61.2K 21.1 -1.2% -35%

6 Stake 55.3K 21.5 +0.1% -16%

7 Winspirit 47.9K 21.2 +0.0% -55%

8 Cleopatra 39.6K 14.2 -18.2% 0%

9 Betfair 32.3K 28.6 +22.0% +21%

10 Lotus 32.3K 14.1 -18.2% -19%

11 Ocean 29.7K 21.6 +2.0% +15%

12 Rain 23.2K 20.5 -0.3% -6%

13 Coral 19.3K 21.5 +2.4% +20%

14 Gamdom 18.9K 27.8 +20.2% +5%

15 Adrenaline 16.5K 13.6 -18.3% -21%

16 Unibet 15.1K 21.0 +1.4% +2%

17 Fan 13.8K 13.7 -17.8% +1%

18 Circus 11.7K 20.6 +0.7% -20%

19 Calzone 10.9K 14.0 -16.7% -21%

20 Sportybet 10K 20.1 -0.5% -22%

No brands matching the query

More brands with search demand in Australia · 111

Ranks 21–131 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

1xBet 21 7.2K 0.3% BitStarz 22 7K 0.3% Roobet 23 6.7K 0.3% PlayAmo 24 6.5K 0.3% 888casino 25 5.7K 0.2% Goldbet 26 5.5K 0.2% Blaze 27 5.1K 0.2% Shuffle 28 4.4K 0.2% National Casino 29 4.3K 0.2% Betway 30 3.7K 0.2% 1win 31 3.2K 0.1% Trips 32 3K 0.1% Rollbit 33 2.4K 0.1% CoinPoker 34 2.4K 0.1% 7Bit Casino 35 2.3K 0.1% Sisal 36 1.9K 0.1% Hollywoodbets 37 1.9K 0.1% Levelup 38 1.9K 0.1% Paddy Power 39 1.8K 0.1% FanDuel 40 1.8K 0.1% BetPlay 41 1.8K 0.1% Betpawa 42 1.7K 0.1% DraftKings 43 1.6K 0.1% PokerStars 44 1.5K 0.1% Bets 45 1.5K 0.1% Caesars 46 1.4K 0.1% Dafabet 47 1.4K 0.1% Betano 48 1.4K 0.1% GGPoker 49 1.3K 0.1% Rant 50 1.2K 0.1% JackpotCity 51 1.2K 0.1% BetMGM 52 1.1K 0.0% Parimatch 53 1.1K 0.0% Winamax 54 1K 0.0% Thunderpick 55 1K 0.0% William Hill 56 1K 0.0% Betika 57 960 0.0% Fortunate 58 900 0.0% Sky Bet 59 830 0.0% Melbet 60 787 0.0% bwin 61 770 0.0% Betfred 62 754 0.0% 500 Casino 63 716 0.0% Caliente 64 679 0.0% WSM 65 668 0.0% BoyleSports 66 650 0.0% Duelbits 67 600 0.0% Shuffle Casino 68 589 0.0% BetKing 69 434 0.0% WynnBET 70 370 0.0% BetVictor 71 360 0.0% Cloudbet 72 344 0.0% Fairspin 73 340 0.0% Run4Win 74 320 0.0% Megadice 75 312 0.0% Supabets 76 310 0.0% Metaspins 77 303 0.0% Midnite 78 299 0.0% Linebet 79 290 0.0% Fonbet 80 279 0.0% PartyCasino 81 270 0.0% Casumo 82 266 0.0% BetFury 83 260 0.0% Wplay 84 254 0.0% BC.Game 85 232 0.0% Stoiximan 86 230 0.0% iBet 87 219 0.0% Wildz 88 218 0.0% Jackpotter 89 210 0.0% NetBet 90 209 0.0% Coolbet 91 208 0.0% TonyBet 92 190 0.0% 22Bet 93 190 0.0% mBit Casino 94 186 0.0% Rushbet 95 180 0.0% Betwinner 96 179 0.0% Total Casino 97 169 0.0% FortuneJack 98 160 0.0% Playbet 99 145 0.0% Wild Tornado 100 134 0.0% Rizk 101 124 0.0% SpreadEx 102 119 0.0% 20Bet 103 113 0.0% EuroBets 104 111 0.0% Svenska Spel 105 110 0.0% DoradoBet 106 100 0.0% Casinobet 107 97 0.0% LiveScore Bet 108 93 0.0% BetCity 109 90 0.0% Hard Rock Bet 110 85 0.0% Winz.io 111 80 0.0% Royal Stars 112 78 0.0% 10bet 113 70 0.0% JeetBuzz 114 60 0.0% Paripesa 115 60 0.0% Lottomatica 116 50 0.0% GDFplay 117 50 0.0% Casinok 118 50 0.0% iWild 119 40 0.0% Chipstars 120 40 0.0% Instaspin 121 40 0.0% Betcris 122 30 0.0% Spinarium 123 30 0.0% StakePrix 124 30 0.0% Premierbet 125 25 0.0% OdiBets 126 21 0.0% BetPawa Casino 127 10 0.0% Betzest 128 10 0.0% PrimeBetz 129 10 0.0% Bspin.io 130 10 0.0% BelaBet 131 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Australia: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream