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Finland — iGaming demand

— 5.2Mdemand for month ↓ 13.0%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

6.1M 5.5M 4.9M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Veikkaus Paf Unibet bet365 Wildz Coolbet Other
4.1M 3.1M 2.1M 1M 0 3.4M 563K 372.1K 133.9K 120.2K 109.6K 539.7K
Jul Sep Nov Jan Mar May Jun

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
20255M
20265.2M
+3.9%
demand index year on year
Top 5 brandsShareYoY
Veikkaus 64.6% +0%
Paf 10.8% -1%
Unibet 7.2% +21%
bet365 2.6% +87%
Wildz 2.3% +20%
Next month forecast ≈ 5.3M +2.2% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 Veikkaus 3.4M 52.0 -18.1% +0%
2 Paf 563K 26.3 -0.5% -1%
3 Unibet 372.1K 24.3 -0.1% +21%
4 bet365 133.9K 29.5 +22.7% +87%
5 Wildz 120.2K 15.3 -16.1% +20%
6 Coolbet 109.6K 14.4 -18.5% +48%
7 NordicBet 72.2K 20.9 +0.2% +26%
8 Roobet 60.7K 20.7 +0.1% +22%
9 Betsson 49K 21.3 +1.7% +9%
10 Rizk 46K 20.5 +0.0% -23%
11 Casumo 34.4K 19.4 -2.3% +42%
12 LeoVegas 32.3K 20.6 +0.5% -15%
13 Betsafe 27.9K 20.7 +0.9% +1%
14 Stake 27.7K 13.7 -17.6% +22%
15 ComeOn 21.2K 20.6 +0.8% -5%
16 Mr Green 20.2K 13.6 -17.8% -24%
17 NetBet 15.3K 20.1 -0.1% +4%
18 Novibet 14.9K 20.1 -0.1% +21%
19 OlyBet 10.3K 20.5 +0.8% +1%
20 TonyBet 8.5K 19.9 -0.4% +1%

No brands matching the query

More brands with search demand in Finland · 90

Ranks 21–110 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share
PokerStars 21 8.2K 0.2% Betway 22 7K 0.1% Gamdom 23 6.7K 0.1% 1xBet 24 6K 0.1% Betfair 25 5.6K 0.1% Svenska Spel 26 4.2K 0.1% Shuffle 27 4K 0.1% Fonbet 28 3.9K 0.1% 888casino 29 3.1K 0.1% 1win 30 2.4K 0.0% Sportybet 31 2.4K 0.0% Marathonbet 32 2.2K 0.0% 20Bet 33 2K 0.0% Sisal 34 1.9K 0.0% GGBet 35 1.9K 0.0% William Hill 36 1.9K 0.0% Wazamba 37 1.7K 0.0% Caesars 38 1.7K 0.0% GGPoker 39 1.6K 0.0% 22Bet 40 1.5K 0.0% Rabona 41 1.2K 0.0% Coral 42 1.1K 0.0% STS 43 1K 0.0% Rain 44 1K 0.0% TOPsport 45 1K 0.0% Rollbit 46 1K 0.0% N1 Casino 47 980 0.0% Winamax 48 950 0.0% Optibet 49 940 0.0% BetVictor 50 918 0.0% Betpawa 51 896 0.0% PSK 52 890 0.0% Parimatch 53 840 0.0% Betano 54 780 0.0% 500 Casino 55 758 0.0% Duelbits 56 740 0.0% Cloudbet 57 690 0.0% BetKing 58 690 0.0% Vera&John 59 670 0.0% Vbet 60 650 0.0% Spin Casino 61 633 0.0% SBOBET 62 600 0.0% bwin 63 510 0.0% JackpotCity 64 481 0.0% Melbet 65 440 0.0% Total Casino 66 420 0.0% Goldbet 67 400 0.0% BetMGM 68 380 0.0% DraftKings 69 370 0.0% FanDuel 70 370 0.0% Paddy Power 71 370 0.0% Sky Bet 72 350 0.0% Ladbrokes 73 350 0.0% Thunderpick 74 350 0.0% Winbet 75 340 0.0% PartyCasino 76 339 0.0% BetPlay 77 300 0.0% SuperSport 78 270 0.0% BitStarz 79 260 0.0% BC.Game 80 252 0.0% Vulkan Vegas 81 240 0.0% Joycasino 82 230 0.0% Betika 83 220 0.0% Energy Casino 84 211 0.0% BetCity 85 210 0.0% Lucky Block 86 210 0.0% Olimp 87 200 0.0% Winz.io 88 184 0.0% Betfan 89 170 0.0% Betfred 90 169 0.0% Cosmolot 91 150 0.0% Favbet 92 150 0.0% ICE Casino 93 149 0.0% Casino-X 94 134 0.0% Betwinner 95 130 0.0% 7Bit Casino 96 119 0.0% Mozzartbet 97 110 0.0% Danske Spil 98 100 0.0% FortuneJack 99 90 0.0% Hollywoodbets 100 90 0.0% Metaspins 101 90 0.0% Paripesa 102 60 0.0% Fairspin 103 60 0.0% Verde Casino 104 50 0.0% LVbet Casino 105 35 0.0% National Casino 106 20 0.0% Bitsler 107 20 0.0% Mozzart RO 108 10 0.0% Bons Casino 109 10 0.0% Superbet RO 110 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Finland: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
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Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor