🇯🇵

Japan — iGaming demand

— 644.2Kdemand for month ↑ 21.4%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

TOTO 1xBet Stake bet365 Rain Circus Other

Jul Sep Nov Jan Mar May Jun

Growing in Japan

Top 3 brands by MoM growth

1 Holiganbet 4.4K +131.6% 2 SBOBET 6.6K +126.8% 3 bet365 31.7K +121.3%

Falling in Japan

Top 3 brands by MoM decline

1 Tipico 4.4K -33.4% 2 Lucky Block 620 -31.1% 3 Caliente 2K -19.5%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

2025493.6K

2026644.2K

+30.5%

demand index year on year

Top 5 brandsShareYoY

TOTO +50%

1xBet +99%

Stake +2%

bet365 +164%

Rain +28%

Next month forecast ≈ 640.1K -0.6% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month 1xBet — +75.2% MoM (growth)

per month bet365 — +121.3% MoM (growth)

per month M88 — +83% MoM (growth)

#BrandDemand BAPMoMYoY

1 TOTO 301.1K 56.0 +22.4% +50%

2 1xBet 53.6K 37.3 +75.2% +99%

3 Stake 49.3K 25.0 +0.9% +2%

4 bet365 31.7K 35.4 +121.3% +164%

5 Rain 19.2K 21.8 +0.0% +28%

6 Circus 18.1K 21.7 +0.0% +22%

7 Shuffle 16.1K 22.9 +3.4% +19%

8 888casino 15.2K 29.2 +22.0% +21%

9 M88 12.2K 33.5 +83.0% +0%

10 Fortuna 9.6K 15.9 -12.6% +5%

11 Blaze 8.8K 13.9 -18.6% +4%

12 Coral 8.1K 20.8 +0.0% +0%

13 STS 8.1K 20.8 +0.1% +0%

14 ComeOn 6.6K 13.7 -18.8% -19%

15 SBOBET 6.6K 33.1 +126.8% +174%

16 Paf 6.1K 20.0 -1.3% -15%

17 Sportybet 5.4K 28.6 +23.2% +240%

18 BetKing 5.4K 20.5 +0.0% +0%

19 1win 4.7K 31.8 +46.1% -4%

20 Roobet 4.4K 20.4 +0.0% -35%

No brands matching the query

More brands with search demand in Japan · 70

Ranks 21–90 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

Tipico 21 4.4K 0.7% Holiganbet 22 4.4K 0.7% Caesars 23 2.9K 0.5% Betpawa 24 2.9K 0.5% GGPoker 25 2.2K 0.3% Betway 26 2.1K 0.3% Caliente 27 2K 0.3% 188Bet 28 1.9K 0.3% Dafabet 29 1.9K 0.3% William Hill 30 1.8K 0.3% bwin 31 1.7K 0.3% Betfair 32 1.6K 0.3% Betano 33 1.6K 0.3% 20Bet 34 1.6K 0.3% Melbet 35 1.4K 0.2% 22Bet 36 1K 0.2% Winamax 37 1K 0.2% GGBet 38 940 0.1% Vbet 39 940 0.1% Rollbit 40 890 0.1% DraftKings 41 812 0.1% Cloudbet 42 800 0.1% PokerStars 43 759 0.1% Mostbet 44 730 0.1% FanDuel 45 721 0.1% Parimatch 46 690 0.1% Ladbrokes 47 630 0.1% Lucky Block 48 620 0.1% Marathonbet 49 510 0.1% Duelbits 50 480 0.1% Betwinner 51 480 0.1% Adjarabet 52 480 0.1% BetMGM 53 455 0.1% Hollywoodbets 54 450 0.1% Paddy Power 55 409 0.1% Sisal 56 400 0.1% Betika 57 390 0.1% Shuffle Casino 58 390 0.1% Sky Bet 59 390 0.1% Fonbet 60 350 0.1% Joycasino 61 320 0.0% Superbet 62 320 0.0% Thunderpick 63 290 0.0% BC.Game 64 276 0.0% Vera&John 65 270 0.0% Betfred 66 268 0.0% BetPlay 67 230 0.0% BitStarz 68 220 0.0% Bons Casino 69 210 0.0% Svenska Spel 70 190 0.0% Olimp 71 150 0.0% Wplay 72 140 0.0% 500 Casino 73 110 0.0% Casino-X 74 107 0.0% Megadice 75 100 0.0% Premierbet 76 90 0.0% Bitsler 77 90 0.0% Linebet 78 70 0.0% Slottica 79 60 0.0% 4raBet 80 50 0.0% JeetBuzz 81 50 0.0% FortuneJack 82 50 0.0% Stoiximan 83 40 0.0% OdiBets 84 40 0.0% Fairspin 85 30 0.0% Winz.io 86 20 0.0% Superbet RO 87 10 0.0% National Casino 88 10 0.0% Energy Casino 89 10 0.0% BetPawa Casino 90 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Japan: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream