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Serbia — iGaming demand

— 2.4Mdemand for month ↑ 3.3%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

MaxBet AdmiralBet Superbet Olimp Fonbet SuperSport Other

Jul Sep Nov Jan Mar May Jun

Growing in Serbia

Top 3 brands by MoM growth

1 Fonbet 1.7K +27.3% 2 Olimp 8.5K +26.6% 3 Caliente 510 +24.4%

Falling in Serbia

Top 3 brands by MoM decline

1 Planetwin365 610 -60.0% 2 bet365 880 -32.3% 3 SuperSport 1.7K -29.4%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

20251.7M

20262.4M

+44.9%

demand index year on year

Top 5 brandsShareYoY

MaxBet +50%

AdmiralBet +30%

Superbet +49%

Olimp +18%

Fonbet +42%

Next month forecast ≈ 2.2M -8.2% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

#BrandDemand BAPMoMYoY

1 MaxBet 1.8M 63.7 -0.2% +50%

2 AdmiralBet 497.6K 39.6 +19.7% +30%

3 Superbet 135.1K 23.4 +0.0% +49%

4 Olimp 8.5K 29.1 +26.6% +18%

5 Fonbet 1.7K 29.1 +27.3% +42%

6 SuperSport 1.7K 10.6 -29.4% +1%

7 bwin 910 15.7 -10.8% -35%

8 Winbet 886 11.7 -24.2% -70%

9 bet365 880 10.1 -32.3% +0%

10 1win 785 18.4 -4.0% +8%

11 Planetwin365 610 8.0 -60.0% -62%

12 Stoiximan 600 18.7 -3.2% +107%

13 PSK 560 27.8 +21.7% +2%

14 Caliente 510 28.4 +24.4% +50%

15 Betfair 420 27.3 +20.0% -14%

16 Favbet 370 18.9 -2.6% +95%

17 Stake 340 14.9 -13.0% +6%

18 BetFury 260 31.8 +52.9% -33%

19 Betika 260 9.7 -35.0% +18%

20 Adjarabet 220 29.4 +29.4% -31%

No brands matching the query

More brands with search demand in Serbia · 7

Ranks 21–27 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

Winamax 21 210 0.0% Palms Bet 22 170 0.0% 1xBet 23 150 0.0% DraftKings 24 120 0.0% Bet-at-home 25 73 0.0% Betunlim 26 40 0.0% BC.Game 27 2 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Serbia: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream