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Estonia — iGaming demand

— 289.2Kdemand for month ↑ 18.3%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

OlyBet Paf Coolbet Optibet Betsafe Unibet Other

Jul Sep Nov Jan Mar May Jun

Growing in Estonia

Top 3 brands by MoM growth

1 1xBet 1.2K +63.4% 2 bet365 10K +50.5% 3 Coolbet 33.4K +48.8%

Falling in Estonia

Top 3 brands by MoM decline

1 Goldbet 1K -57.6% 2 Fairspin 620 -18.4% 3 Tennisi 5.4K -18.2%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

2025249.6K

2026289.2K

+15.9%

demand index year on year

Top 5 brandsShareYoY

OlyBet +23%

Paf +23%

Coolbet +50%

Optibet -2%

Betsafe +22%

Next month forecast ≈ 272.6K -5.7% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month Coolbet — +48.8% MoM (growth)

per month bet365 — +50.5% MoM (growth)

per month GGBet — +41.3% MoM (growth)

#BrandDemand BAPMoMYoY

1 OlyBet 109.2K 50.2 +20.8% +23%

2 Paf 36.1K 27.7 +0.5% +23%

3 Coolbet 33.4K 38.5 +48.8% +50%

4 Optibet 27K 33.2 +21.1% -2%

5 Betsafe 22.8K 32.5 +21.9% +22%

6 Unibet 12.3K 30.4 +22.1% +19%

7 bet365 10K 33.8 +50.5% +82%

8 Veikkaus 6.6K 21.3 -0.2% -33%

9 Tennisi 5.4K 14.4 -18.2% +23%

10 Roobet 4.5K 28.7 +21.8% +0%

11 Stake 3.9K 29.1 +24.1% +24%

12 TonyBet 2.1K 26.2 +15.1% -80%

13 Fonbet 1.7K 23.7 +8.2% +85%

14 Shuffle 1.6K 28.3 +22.6% +115%

15 GGBet 1.3K 31.3 +41.3% +6%

16 1xBet 1.2K 32.4 +63.4% +59%

17 1win 1.1K 16.9 -8.3% -5%

18 Goldbet 1K 8.2 -57.6% +1,150%

19 Vbet 900 20.2 +0.0% +329%

20 Verde Casino 780 14.3 -15.2% -15%

No brands matching the query

More brands with search demand in Estonia · 27

Ranks 21–47 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

Fairspin 21 620 0.2% Rain 22 550 0.2% PokerStars 23 431 0.1% ICE Casino 24 430 0.1% Sportybet 25 420 0.1% Marathonbet 26 382 0.1% BetCity 27 330 0.1% Wildz 28 299 0.1% GGPoker 29 249 0.1% Thunderpick 30 240 0.1% Betpawa 31 240 0.1% 500 Casino 32 230 0.1% Olimp 33 230 0.1% BetKing 34 220 0.1% Winz.io 35 190 0.1% Svenska Spel 36 190 0.1% Winbet 37 170 0.1% TOPsport 38 169 0.1% Cosmolot 39 130 0.0% BC.Game 40 125 0.0% Rollbit 41 110 0.0% NetBet 42 100 0.0% 22Bet 43 100 0.0% Favbet 44 95 0.0% Betwinner 45 80 0.0% 20Bet 46 15 0.0% LVbet Casino 47 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Estonia: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream