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Colombia — iGaming demand

— 52Mpopulation 39Minternet users 1.5Mdemand for month ↑ 21.9%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

1.6M 1.2M 771.7K
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Betano Betsson Stake Codere bwin Luckia Other
552.6K 414.4K 276.3K 138.1K 0 552.6K 205.3K 205.1K 111.8K 110.6K 98.4K 233.8K
Jul Sep Nov Jan Mar May Jun

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
2025929K
20261.5M
+63.4%
demand index year on year
Top 5 brandsShareYoY
Betano 36.4% +504%
Betsson 13.5% +48%
Stake 13.5% +21%
Codere 7.4% +48%
bwin 7.3% +22%
Next month forecast ≈ 1.6M +4.5% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 Betano 552.6K 53.5 +49.5% +504%
2 Betsson 205.3K 36.0 +22.2% +48%
3 Stake 205.1K 39.7 +48.6% +21%
4 Codere 111.8K 24.3 -0.2% +48%
5 bwin 110.6K 24.5 +0.2% +22%
6 Luckia 98.4K 23.9 +0.0% 0%
7 Sportium 90.7K 23.6 +0.1% -17%
8 1win 50.2K 15.2 -18.2% -18%
9 1xBet 23.5K 14.2 -18.0% -34%
10 bet365 13.3K 31.9 +45.2% +48%
11 Coral 12K 20.8 +0.9% -18%
12 Melbet 10.1K 13.1 -20.2% +113%
13 Mostbet 9K 21.3 +2.2% -29%
14 Betway 8.2K 13.6 -18.0% +168%
15 Betfair 2K 20.6 +1.3% +1%
16 Winamax 1.9K 20.3 +0.5% -34%
17 Roobet 1.8K 32.2 +63.6% +35%
18 Novibet 1.4K 29.5 +29.4% +165%
19 Shuffle 970 17.7 -5.7% +45%
20 Superbet 920 14.3 -14.8% +46%

No brands matching the query

More brands with search demand in Colombia · 22

Ranks 21–42 of the same market table: monthly branded search demand and share of the country total.

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Colombia: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
Gold sponsor

Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor