🇮🇹
Italy — iGaming demand
— 59Mpopulation 51Minternet users 23.6Mdemand for month ↓ 3.8%MoM
2,555 brands
·
31,944 games
·
61 countries
·
44 regulators
Market index
Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED
Jul
Sep
Nov
Jan
Mar
May
Jun
Demand dynamics
Estimated monthly search demand, June 2026
Sisal
Goldbet
Lottomatica
bet365
Snai
Eurobet
Other
Jul
Sep
Nov
Jan
Mar
May
Jun
Growing in Italy
Top 3 brands by MoM growth
Falling in Italy
Top 3 brands by MoM decline
Share of demand
Demand distribution, top-6 + other
Jul
Jun
Year on year
Jul 2025 → Jun 2026+25.6%
demand index year on year
Top 5 brandsShareYoY
Sisal
18.8%
+24%
Goldbet
14.6%
+21%
Lottomatica
12.0%
+22%
bet365
11.1%
+22%
Snai
8.3%
+20%
Next month forecast
≈ 22.5M
-4.5% MoM
Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.
What happened in the market
Automatic reference on NeBlask data · updated with the index
per month
Casa Pariurilor — -33.6% MoM (decline)
per month
SuperSport — -33.3% MoM (decline)
per month
Stoiximan — -33.1% MoM (decline)
Growing brands
#BrandDemand
ShareBAPMoMYoY
No brands matching the query
More brands with search demand in Italy · 161
Ranks 21–181 of the same market table: monthly branded search demand and share of the country total.
Brand
#
Demand
Share
NetBet
21
93.1K
0.4%
Lotus
22
60.5K
0.3%
Stake
23
51.9K
0.2%
TOTO
24
32.2K
0.1%
Codere
25
29.9K
0.1%
Superbet
26
27.8K
0.1%
Rabona
27
25.8K
0.1%
22Bet
28
22.1K
0.1%
Winbet
29
16.8K
0.1%
STS
30
16.5K
0.1%
1xBet
31
14.5K
0.1%
Fortuna
32
13.4K
0.1%
Betano
33
12.6K
0.1%
20Bet
34
12K
0.1%
Verde Casino
35
11.8K
0.0%
Unibet
36
8.4K
0.0%
Coral
37
7.8K
0.0%
Blaze
38
7.3K
0.0%
Betclic
39
6.9K
0.0%
Roobet
40
6.8K
0.0%
Betway
41
6.4K
0.0%
1win
42
5.8K
0.0%
Circus
43
5.7K
0.0%
Winamax
44
5.5K
0.0%
Casa Pariurilor
45
5.5K
0.0%
Shuffle
46
4.7K
0.0%
BC.Game
47
4.6K
0.0%
Vavada
48
4.6K
0.0%
Betpawa
49
4.4K
0.0%
BetPlay
50
3.8K
0.0%
Rain
51
3.7K
0.0%
SuperSport
52
3.5K
0.0%
BetKing
53
3.4K
0.0%
Sky Bet
54
3.2K
0.0%
Stoiximan
55
3K
0.0%
Apuesta Total
56
2.9K
0.0%
Bet9ja
57
2.9K
0.0%
MaxBet
58
2.8K
0.0%
Fonbet
59
2.8K
0.0%
Paddy Power
60
2.5K
0.0%
WinCasino
61
2.4K
0.0%
BetFury
62
2.4K
0.0%
Supabets
63
2.3K
0.0%
Novibet
64
2K
0.0%
BetCity
65
2K
0.0%
BitStarz
66
2K
0.0%
Betfred
67
2K
0.0%
Parimatch
68
2K
0.0%
Ladbrokes
69
1.9K
0.0%
Adjarabet
70
1.9K
0.0%
DoradoBet
71
1.9K
0.0%
Levelup
72
1.9K
0.0%
Mostbet
73
1.8K
0.0%
EfBet
74
1.8K
0.0%
Melbet
75
1.7K
0.0%
Caliente
76
1.7K
0.0%
Palms Bet
77
1.6K
0.0%
Total Casino
78
1.6K
0.0%
SBOBET
79
1.6K
0.0%
Vulkan Vegas
80
1.6K
0.0%
Sportingbet
81
1.5K
0.0%
Caesars
82
1.5K
0.0%
Crystalbet
83
1.4K
0.0%
Svenska Spel
84
1.4K
0.0%
TOPsport
85
1.3K
0.0%
Interwetten
86
1.3K
0.0%
Gamdom
87
1.3K
0.0%
Te Apuesto
88
1.3K
0.0%
CoinPoker
89
1.3K
0.0%
GGPoker
90
1.3K
0.0%
7Bit Casino
91
1.1K
0.0%
Adrenaline
92
1K
0.0%
Hollywoodbets
93
1K
0.0%
Lucky Block
94
1K
0.0%
Spinbara Casino
95
1K
0.0%
Spinanga Casino
96
1K
0.0%
Spin Casino
97
998
0.0%
BoyleSports
98
970
0.0%
Favbet
99
959
0.0%
BetRebels
100
909
0.0%
OSH
101
890
0.0%
Pelican Casino
102
880
0.0%
PSK
103
810
0.0%
Bovada
104
770
0.0%
Cloudbet
105
759
0.0%
Betika
106
730
0.0%
FanDuel
107
660
0.0%
TonyBet
108
660
0.0%
JackpotCity
109
629
0.0%
Danske Spil
110
620
0.0%
DraftKings
111
615
0.0%
Cosmolot
112
600
0.0%
Mozzartbet
113
600
0.0%
Holland Casino
114
588
0.0%
Olimp
115
570
0.0%
BetMGM
116
562
0.0%
GGBet
117
550
0.0%
Betwinner
118
530
0.0%
Paripesa
119
499
0.0%
500 Casino
120
490
0.0%
Meridianbet
121
430
0.0%
Duelbits
122
410
0.0%
Rollbit
123
390
0.0%
Coolbet
124
390
0.0%
Gamblezen
125
390
0.0%
Zoccer Casino
126
390
0.0%
Linebet
127
383
0.0%
Casumo
128
348
0.0%
Dafabet
129
340
0.0%
iBet
130
320
0.0%
Midnite
131
320
0.0%
Betandyou
132
320
0.0%
Premierbet
133
300
0.0%
Thunderpick
134
290
0.0%
Superbet RO
135
270
0.0%
Wplay
136
260
0.0%
RollXO Casino
137
260
0.0%
Donbet Casino
138
260
0.0%
Lanista Casino
139
260
0.0%
BetVictor
140
240
0.0%
Betfan
141
220
0.0%
Jackpotter
142
210
0.0%
LVBet
143
210
0.0%
Леон
144
210
0.0%
JeetBuzz
145
200
0.0%
Bet-at-home
146
194
0.0%
SpreadEx
147
180
0.0%
888STARZ
148
180
0.0%
Virgin Bet
149
180
0.0%
Betsson Group
150
170
0.0%
WeltBet
151
170
0.0%
Bet90
152
170
0.0%
OPAP
153
160
0.0%
Slotoro
154
150
0.0%
Spinarium
155
140
0.0%
BOHO Casino
156
140
0.0%
OdiBets
157
130
0.0%
LiveScore Bet
158
120
0.0%
Matadorbet
159
110
0.0%
Hard Rock Bet
160
100
0.0%
Instaspin
161
90
0.0%
Винлайн
162
90
0.0%
Qbet
163
80
0.0%
Rolling Slots
164
60
0.0%
1GO
165
50
0.0%
Winz.io
166
40
0.0%
Fonbet Casino
167
30
0.0%
BelaBet
168
30
0.0%
Chipstars
169
30
0.0%
VivaSpin
170
30
0.0%
Betunlim
171
20
0.0%
PrimeBetz
172
20
0.0%
N1 Bet Casino
173
20
0.0%
Crashino
174
10
0.0%
Bons Casino
175
10
0.0%
BetPawa Casino
176
10
0.0%
Run4Win
177
10
0.0%
Casinok
178
10
0.0%
Liga Stavok
179
10
0.0%
ElegantSpins
180
10
0.0%
JackPoker Casino
181
10
0.0%
How we calculate
Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.
Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.
Trust tiers
Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.
Why NeBlask
A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.
| Capability | NeBlask | Blask | H2 Gambling Capital | SimilarWeb |
|---|---|---|---|---|
| Availability | ||||
| Price | Free | Enterprise talk to sales | Enterprise talk to sales | $125–150K/yr |
| Open data | CC BY 4.0 | Closed | Closed | Closed |
| Data sources | ||||
| Share of Search | Clickstream | OSINT+CV | — | — |
| Trust Score | 7 signals | — | — | — |
| On-chain data | Etherscan | — | — | — |
| App Store + Play Store | Ratings | — | — | — |
| Trustpilot | Integration | — | — | — |
| Twitch / Kick streams | Live | — | — | — |
| Meta Ads Intelligence | Ad Library | — | — | — |
| Regulator licences | 10 registries | Partially | 150+ markets | — |
| Telegram analytics | NeTGStat | — | — | — |
| Infrastructure | ||||
| Open API | JSON · CSV | — | — | Paid |
| Embed widget | CC BY 4.0 | — | — | — |
| Data refresh | Daily | Hourly | Monthly | Monthly |
| Coverage | ||||
| Brands covered | 230+ | 2 500+ | 100+ companies | Any site |
| Countries | 53 | 50+ | 150+ | All |
| Revenue estimate | — honestly | CEB modelled | GGR | — |
Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.
Download data Italy: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream
