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Vietnam — iGaming demand

— 6.5Mdemand for month ↑ 49.0%MoM
2,615 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

9.1M 6.4M 3.7M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

M88 Fun88 W88 SBOBET 188Bet 1xBet Other
3.4M 2.5M 1.7M 841.7K 0 1.5M 1.5M 1.2M 837K 688.8K 209.1K 569.4K
Jul Sep Nov Jan Mar May Jun

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
20258.7M
20266.5M
-25.2%
demand index year on year
Top 5 brandsShareYoY
M88 23.4% -33%
Fun88 22.4% +74%
W88 18.7% -2%
SBOBET 12.9% +402%
188Bet 10.6% -80%
Next month forecast ≈ 5.1M -21.1% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 M88 1.5M 45.6 +49.3% -33%
2 Fun88 1.5M 45.0 +48.2% +74%
3 W88 1.2M 39.0 +21.9% -2%
4 SBOBET 837K 40.3 +401.2% +402%
5 188Bet 688.8K 34.4 +23.0% -80%
6 1xBet 209.1K 34.4 +111.3% +84%
7 12bet 115.2K 21.6 +1.2% +72%
8 BK8 113.6K 21.3 +0.6% -70%
9 bet365 72.9K 27.5 +18.4% +22%
10 888casino 70.4K 18.5 -5.2% +83%
11 Stake 28.3K 28.0 +21.5% +50%
12 Vbet 24.9K 32.7 +164.2% +634%
13 SuperSport 21.1K 20.2 +0.1% -4%
14 Dafabet 19.3K 31.2 +41.8% -25%
15 Holiganbet 18.1K 13.3 -18.5% +1,293%
16 Winbet 14.9K 15.0 -13.2% -3%
17 1win 11.9K 20.4 +0.8% -15%
18 Melbet 8.3K 32.3 +70.0% +123%
19 Rain 5.9K 18.7 -3.2% -10%
20 GGBet 4.5K 31.2 +42.6% +0%

No brands matching the query

More brands with search demand in Vietnam · 49

Ranks 21–69 of the same market table: monthly branded search demand and share of the country total.

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Vietnam: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
Gold sponsor

Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor