Paddy Power — brand profile
- Trust Score
- 55/100 · C
- Complaints
- 327 in NeRating
- Licences
- UKGC
- Operator
- PPB GE Limited
Paddy Power is an iGaming brand licensed by UKGC. NeBlask Trust Score 55/100 (grade C). Total monthly search demand 4.9M across 38 markets, strongest in United Kingdom (10.6% share). Per affpapa.org, data for June 2026.
paddypower.com
About the brand
Paddy Power is one of Ireland's most established gambling brands, founded in 1988 and headquartered in Dublin with an additional office in Malta. Operating at paddypower.com, the platform offers a broad range of products including sports betting, online casino, online poker, and online bingo. In 2016, Paddy Power merged with Betfair, forming one of the largest online gambling groups globally.
- Founded in 1988 in Ireland; headquartered in Dublin with a Malta office
- Merged with Betfair in February 2016
- Licensed by the UK Gambling Commission (UKGC)
Of the 100 trust score points the brand holds 55 (grade C): regulation — 7 of 35, reputation — 17.6 of 25, infrastructure — 15 of 15, transparency — 5 of 15, scale — 10 of 10. The widest gap is in regulation: 28 points of 35 are not scored. Player complaints collected in the NeRating database: 327.
Operator
Source: regulator registryUKGC· country by licence jurisdiction, not group registration location
Sanctions
Is Paddy Power blocked by regulators?
- Italy · ADM paddypower.com
Register means: the country's providers are instructed to block access to this domain. For licensed operators the international domain (.com) usually ends up there, whilst the local version (.it, .be) operates legally — cross-check with the licence block. This is not an assessment of payout honesty.
Verified 28 October 2026 by brand domains with registries 8 jurisdictions.
Data breaches
- Paddy Power paddypower.com 25 Oct 2010 590,954 records account balances · dates of birth · email · IP addresses · names · phones
Have I Been Pwned catalogue: this brand's user data was leaked and entered public circulation. This speaks to account security, not payout fairness; date is when the breach occurred, not when it was disclosed.
Verified 28 October 2026 by brand domains and name with Have I Been Pwned catalogue.
Popularity and Authority
- CrUX Chrome UX Report · real Chrome users top‑10,000
- Wikipedia article views «Paddy Power» · people, no bots 6,812 views/mo
Verified 13 October 2026. CrUX and Radar return buckets (top 1,000, top 50,000…), not exact positions; Open PageRank counts links, not traffic; Wikipedia — article views by people over the last full month.
Operator financials Flutter Entertainment
Parent company reporting Flutter Entertainment — the brand is part of its portfolio.
Source: Wikipedia
Google Trends
Domains
Open web footprint
Verified 21 August 2026. Only what public crawler sees: private and closed pages not counted.
Platform and Hosting
Scan 15 August 2026. open scan on urlscan.io ↗
Trustpilot
Trustpilot in-depth analysis
Casino Guru
- More than 600 land based shops
- Good selection of games
- Option to show RTP of all games
- Casino has its own poker platform
- Wide variety of bonuses
Complaints Casino Guru
How many complaints are there about Paddy Power from players? NeRating
Casinomeister
- Well known brand
- Publicly traded
- Weekend cashouts
- Wide assortment of games
- No payout limits
- English only
- No forum rep
- Greedy bastards
Sitejabber
Advertising and traffic
ScamAdviser
- This website is receiving a lot of traffic according to Tranco (180)
- We found mainly positive reviews for this site
- According to the SSL check the certificate is valid
- This website has existed for quite some years
- DNSFilter considers this website safe
- We found both positive as well as negative reviews for this site
Security
PageSpeed
Availability by country
| Country | Access | Bonus | Licence | Currency |
|---|---|---|---|---|
| AU | — | — | ||
| BR | — | — | ||
| CA | — | — | ||
| DE | — | — | ||
| GB | GGL, MGA, SGA, ADM | EUR |
Google Ranking SERP
Rating on aggregators 5 sources
Affiliates in results SERP
Sponsorship 1 mention
Clubs, leagues and persons from sponsorship mentions in the brand's Wikipedia article.
News background Google News
News
21 mentionCommunity Reddit · Forums
Extended GEO access 10 countries
| Country | Access | Bonus | Licence | Currency |
|---|---|---|---|---|
| ES | — | — | ||
| FI | — | — | ||
| IN | — | — | ||
| IT | — | — | ||
| JP | — | — | ||
| NL | — | — | ||
| NO | — | — | ||
| PL | — | — | ||
| SE | — | — | ||
| US | — | — |
Presence by Country
Intent clusters
Does Paddy Power have a licence?
Yes. Active licences in our data: UKGC no. 001034-A-337605-001; UKGC no. 001034-R-315831-012; UKGC no. 001034-R-315831-013; UKGC no. 052819-R-329340-002 and 1 more. Other register entries: UKGC no. 038939-R-319306-011 expired on 21.10.2024. Checked against the registers on 27.10.2026.
Withdrawal
Withdrawal times by method, payment methods and complaint statistics on payout delays are on a separate page — the passport does not have these breakdowns.
Paddy Power — payouts: timing, methods, payout complaintsDemand — total monthly volume of brand search queries (Paddy Power + registration/promo/bonus/app) from clickstream data. Model estimate, not financial reporting. Methodology.
