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Kazakhstan — iGaming demand

— 20Mpopulation 18Minternet users 4.3Mdemand for month ↓ 6.6%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

9.3M 6.2M 3.1M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Olimp Pin-Up Fonbet 1xBet Mostbet Parimatch Other
5.5M 4.1M 2.7M 1.4M 0 1.9M 1.3M 482.2K 200.5K 127.3K 127.3K 126.7K
Jul Sep Nov Jan Mar May Jun

Growing in Kazakhstan

Top 3 brands by MoM growth

Falling in Kazakhstan

Top 3 brands by MoM decline

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
20256.6M
20264.3M
-34.6%
demand index year on year
Top 5 brandsShareYoY
Olimp 43.7% -38%
Pin-Up 31.4% -43%
Fonbet 11.3% +478%
1xBet 4.7% -61%
Mostbet 3.0% -52%
Next month forecast ≈ 2.5M -40.7% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 Olimp 1.9M 57.3 +42.2% -38%
2 Pin-Up 1.3M 29.6 -28.3% -43%
3 Fonbet 482.2K 28.5 +4.3% +478%
4 1xBet 200.5K 11.4 -45.9% -61%
5 Mostbet 127.3K 9.9 -54.9% -52%
6 Parimatch 127.3K 28.7 +18.8% -12%
7 Olimp Casino 27.1K 10.4 -33.1% -45%
8 Vavada 24.2K 10.8 -29.9% —
9 Melbet 22.6K 12.0 -23.9% -1%
10 bet365 10.3K 13.1 -19.3% -83%
11 Винлайн 10K 20.2 +0.1% —
12 1win 9.2K 12.1 -23.0% -36%
13 Tennisi 8.6K 13.1 -19.0% +2%
14 Леон 7.3K 12.2 -22.2% —
15 Stake 2.2K 11.9 -23.5% -5%
16 GGBet 1.1K 30.8 +39.0% +87%
17 Sportybet 980 16.3 -9.3% —
18 PokerStars 651 12.0 -22.6% -18%
19 Shuffle 490 18.4 -3.9% +23%
20 ПОКЕРОК 440 9.0 -41.3% -21%

No brands matching the query

More brands with search demand in Kazakhstan · 12

Ranks 21–32 of the same market table: monthly branded search demand and share of the country total.

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Kazakhstan: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
Gold sponsor

Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor