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Nigeria — iGaming demand

— 22.9Mdemand for month ↓ 15.0%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

30M 22.9M 15.7M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Sportybet Bet9ja BetKing Betshop Betpawa Betano Other
16.5M 12.4M 8.2M 4.1M 0 12.9M 4.5M 3.6M 450.2K 385.1K 240.5K 890.7K
Jul Sep Nov Jan Mar May Jun

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
202517.4M
202622.9M
+31.5%
demand index year on year
Top 5 brandsShareYoY
Sportybet 56.4% +38%
Bet9ja 19.4% +17%
BetKing 15.6% +52%
Betshop 2.0% -18%
Betpawa 1.7% +48%
Next month forecast ≈ 23.6M +2.9% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 Sportybet 12.9M 47.0 -18.4% +38%
2 Bet9ja 4.5M 30.9 -1.9% +17%
3 BetKing 3.6M 23.0 -16.9% +52%
4 Betshop 450.2K 11.2 -33.1% -18%
5 Betpawa 385.1K 14.2 -18.4% +48%
6 Betano 240.5K 28.4 +22.0% -19%
7 1xBet 183.7K 20.0 -1.2% -14%
8 Betway 137K 20.4 +0.2% +17%
9 Stake 116.2K 21.6 +3.1% +54%
10 1win 103.9K 15.5 -12.2% +40%
11 Sportingbet 80.6K 12.2 -22.9% +40%
12 888casino 61.1K 13.4 -18.1% 0%
13 bet365 40.7K 31.6 +46.9% +46%
14 Paripesa 32.9K 19.8 -0.8% -18%
15 22Bet 27.6K 26.9 +18.5% -20%
16 Mozzartbet 20.6K 13.4 -17.7% +2%
17 Betwinner 14.3K 13.3 -18.2% -47%
18 Melbet 10.5K 18.8 -3.0% -31%
19 Rain 8.2K 27.9 +22.1% +22%
20 LiveScore Bet 5.2K 12.8 -19.6% -16%

No brands matching the query

More brands with search demand in Nigeria · 79

Ranks 21–99 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share
BC.Game 21 4.9K 0.0% Mostbet 22 4K 0.0% bwin 23 3.1K 0.0% Hollywoodbets 24 2.9K 0.0% Betika 25 2.6K 0.0% Coral 26 2.5K 0.0% Superbet 27 2.1K 0.0% Shuffle 28 1.7K 0.0% Linebet 29 1.5K 0.0% FanDuel 30 1.4K 0.0% Betfair 31 1.4K 0.0% Roobet 32 1.3K 0.0% Meridianbet 33 1.1K 0.0% DraftKings 34 990 0.0% BetMGM 35 949 0.0% William Hill 36 949 0.0% Goldbet 37 880 0.0% Betfred 38 809 0.0% Sky Bet 39 738 0.0% Caesars 40 725 0.0% Jackpotter 41 720 0.0% Paddy Power 42 710 0.0% Cloudbet 43 700 0.0% Gamdom 44 550 0.0% Dafabet 45 539 0.0% Duelbits 46 510 0.0% Marathonbet 47 499 0.0% Unibet 48 490 0.0% Hard Rock Bet 49 440 0.0% Ladbrokes 50 425 0.0% Tipico 51 390 0.0% Premierbet 52 383 0.0% Novibet 53 370 0.0% MaxBet 54 335 0.0% Caliente 55 320 0.0% BetVictor 56 320 0.0% GGBet 57 280 0.0% Fanatics Sportsbook 58 260 0.0% NetBet 59 257 0.0% Betsson 60 220 0.0% 10bet 61 210 0.0% Rollbit 62 200 0.0% 20Bet 63 185 0.0% BetPlay 64 180 0.0% BoyleSports 65 180 0.0% Eurobet 66 165 0.0% Crystalbet 67 160 0.0% Casumo 68 143 0.0% TonyBet 69 130 0.0% BitStarz 70 120 0.0% Betsafe 71 119 0.0% Supabets 72 115 0.0% Lucky Block 73 100 0.0% SpreadEx 74 100 0.0% ESPN Bet 75 90 0.0% Midnite 76 90 0.0% PokerStars 77 90 0.0% Fonbet 78 80 0.0% 500 Casino 79 70 0.0% Thunderpick 80 70 0.0% CoinPoker 81 70 0.0% BetPawa Casino 82 55 0.0% Bitsler 83 40 0.0% Winz.io 84 40 0.0% Megadice 85 40 0.0% LVBet 86 40 0.0% Fairspin 87 40 0.0% Metaspins 88 40 0.0% Playbet 89 40 0.0% FortuneJack 90 30 0.0% Vulkan Vegas 91 30 0.0% OdiBets 92 21 0.0% Verde Casino 93 20 0.0% BETSSEN 94 20 0.0% Bitcasino 95 15 0.0% Instaspin 96 10 0.0% Superbet RO 97 10 0.0% Joycasino 98 10 0.0% Captains Bet 99 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Nigeria: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
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Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor