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Sweden — iGaming demand

— 3Mdemand for month ↑ 9.2%MoM

2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Svenska Spel bet365 Unibet LeoVegas Paf Betsson Other

Jul Sep Nov Jan Mar May Jun

Growing in Sweden

Top 3 brands by MoM growth

1 Betika 900 +109.3% 2 Stoiximan 620 +51.2% 3 SBOBET 740 +51.0%

Falling in Sweden

Top 3 brands by MoM decline

1 Goldbet 580 -51.3% 2 Verde Casino 1K -38.7% 3 TOPsport 3.6K -33.0%

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026

20252.4M

20263M

+25.2%

demand index year on year

Top 5 brandsShareYoY

Svenska Spel +23%

bet365 +81%

Unibet +77%

LeoVegas +0%

Paf -1%

Next month forecast ≈ 2.9M -3.0% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

per month bet365 — +49.3% MoM (growth)

per month Unibet — +46.8% MoM (growth)

per month Betsson — +47.6% MoM (growth)

#BrandDemand BAPMoMYoY

1 Svenska Spel 1.6M 53.4 +1.0% +23%

2 bet365 344.3K 38.6 +49.3% +81%

3 Unibet 253.5K 36.6 +46.8% +77%

4 LeoVegas 238.5K 25.2 +0.9% +0%

5 Paf 106.7K 22.2 +0.0% -1%

6 Betsson 62.1K 32.8 +47.6% +18%

7 ComeOn 60.5K 29.2 +22.7% +14%

8 BetMGM 47.3K 28.9 +22.6% +79%

9 Mr Green 22.8K 20.5 +0.2% -6%

10 Stake 22.7K 20.6 +0.4% +22%

11 Coolbet 18K 28.3 +22.4% +46%

12 Casumo 14K 19.9 -1.0% -34%

13 888casino 13.9K 14.8 -14.0% -14%

14 NordicBet 11.3K 20.6 +0.8% -21%

15 Betsafe 8.8K 13.6 -17.7% -35%

16 STS 5.5K 13.3 -18.4% +22%

17 Vbet 5K 22.9 +6.8% +180%

18 Superbet 4.5K 27.8 +21.4% +52%

19 TOTO 4.5K 13.3 -18.4% -19%

20 Fortuna 3.8K 17.8 -5.5% -17%

No brands matching the query

More brands with search demand in Sweden · 89

Ranks 21–109 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share

Vera&John 21 3.7K 0.1% Rain 22 3.6K 0.1% TOPsport 23 3.6K 0.1% GGBet 24 3.4K 0.1% Fonbet 25 3.4K 0.1% 1xBet 26 3.3K 0.1% Betfair 27 3K 0.1% Caliente 28 2.9K 0.1% 1win 29 2.9K 0.1% Shuffle 30 2.7K 0.1% Sportybet 31 2.6K 0.1% Betano 32 2.6K 0.1% Danske Spil 33 2.5K 0.1% Total Casino 34 2.5K 0.1% OlyBet 35 2.4K 0.1% Coral 36 2K 0.1% Roobet 37 2K 0.1% Betclic 38 2K 0.1% 20Bet 39 1.9K 0.1% GGPoker 40 1.9K 0.1% Optibet 41 1.6K 0.1% Betway 42 1.5K 0.0% Gamdom 43 1.3K 0.0% Sisal 44 1.3K 0.0% SuperSport 45 1.3K 0.0% Winbet 46 1.1K 0.0% Caesars 47 1K 0.0% Verde Casino 48 1K 0.0% Duelbits 49 1K 0.0% LVBet 50 919 0.0% Betika 51 900 0.0% ICE Casino 52 825 0.0% bwin 53 820 0.0% MaxBet 54 795 0.0% Cloudbet 55 770 0.0% SBOBET 56 740 0.0% Melbet 57 728 0.0% Betpawa 58 727 0.0% Lucky Block 59 684 0.0% Ladbrokes 60 624 0.0% Stoiximan 61 620 0.0% Rollbit 62 590 0.0% Goldbet 63 580 0.0% Paddy Power 64 513 0.0% Winamax 65 510 0.0% NetBet 66 505 0.0% FanDuel 67 480 0.0% DraftKings 68 444 0.0% Olimp 69 440 0.0% Wildz 70 405 0.0% Hollywoodbets 71 400 0.0% Mozzartbet 72 378 0.0% Thunderpick 73 360 0.0% Fairspin 74 350 0.0% Metaspins 75 350 0.0% William Hill 76 345 0.0% Betfred 77 339 0.0% Palms Bet 78 320 0.0% BetPlay 79 306 0.0% BitStarz 80 301 0.0% Rizk 81 288 0.0% Vulkan Vegas 82 275 0.0% BetCity 83 250 0.0% BetKing 84 249 0.0% 500 Casino 85 240 0.0% Eurobet 86 240 0.0% Favbet 87 220 0.0% TonyBet 88 190 0.0% FortuneJack 89 180 0.0% Snai 90 170 0.0% PartyCasino 91 166 0.0% Sportium 92 160 0.0% Casino-X 93 155 0.0% BC.Game 94 123 0.0% Cosmolot 95 120 0.0% OPAP 96 120 0.0% Betwinner 97 120 0.0% Betfan 98 90 0.0% LiveScore Bet 99 88 0.0% Energy Casino 100 48 0.0% Premierbet 101 45 0.0% Paripesa 102 40 0.0% Superbet RO 103 40 0.0% Sky Bet 104 34 0.0% Megadice 105 26 0.0% Winz.io 106 20 0.0% OdiBets 107 20 0.0% LVbet Casino 108 10 0.0% BetPawa Casino 109 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability	NeBlask	Blask	H2 Gambling Capital	SimilarWeb
Availability
Price	Free	Enterprise talk to sales	Enterprise talk to sales	$125–150K/yr
Open data	CC BY 4.0	Closed	Closed	Closed
Data sources
Share of Search	Clickstream	OSINT+CV	—	—
Trust Score	7 signals	—	—	—
On-chain data	Etherscan	—	—	—
App Store + Play Store	Ratings	—	—	—
Trustpilot	Integration	—	—	—
Twitch / Kick streams	Live	—	—	—
Meta Ads Intelligence	Ad Library	—	—	—
Regulator licences	10 registries	Partially	150+ markets	—
Telegram analytics	NeTGStat	—	—	—
Infrastructure
Open API	JSON · CSV	—	—	Paid
Embed widget	CC BY 4.0	—	—	—
Data refresh	Daily	Hourly	Monthly	Monthly
Coverage
Brands covered	230+	2 500+	100+ companies	Any site
Countries	53	50+	150+	All
Revenue estimate	— honestly	CEB modelled	GGR	—

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Sweden: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream