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Kenya — iGaming demand

— 13.3Mdemand for month ↓ 19.7%MoM
2,555 brands · 31,944 games · 61 countries · 44 regulators

Market index

Total demand of all brands · ■ growth · ■ decline · - - - AVG/MED

20.6M 16.4M 12.3M
Jul Sep Nov Jan Mar May Jun

Demand dynamics

Estimated monthly search demand, June 2026

Betika Betpawa Mozzartbet Sportybet OdiBets Holiganbet Other
13.7M 10.3M 6.9M 3.4M 0 8.8M 1.6M 1.1M 928.9K 356.1K 90.5K 515.3K
Jul Sep Nov Jan Mar May Jun

Share of demand

Demand distribution, top-6 + other

Jul Jun

Year on year

Jul 2025 → Jun 2026
202515.2M
202613.3M
-12.3%
demand index year on year
Top 5 brandsShareYoY
Betika 65.9% -21%
Betpawa 11.8% -1%
Mozzartbet 8.1% -14%
Sportybet 7.0% +503%
OdiBets 2.7% -20%
Next month forecast ≈ 13.3M +0.0% MoM Linear extrapolation of last 6 months. Trend indicator, not a financial forecast.

What happened in the market

Automatic reference on NeBlask data · updated with the index

#BrandDemand BAPMoMYoY
1 Betika 8.8M 53.0 -17.3% -21%
2 Betpawa 1.6M 17.1 -32.9% -1%
3 Mozzartbet 1.1M 18.7 -16.2% -14%
4 Sportybet 928.9K 17.0 -19.6% +503%
5 OdiBets 356.1K 15.3 -16.8% -20%
6 Holiganbet 90.5K 8.5 -55.0% +452,400%
7 Paripesa 88.9K 20.2 -0.6% -33%
8 1xBet 68.7K 13.8 -17.5% -26%
9 Winbet 64.2K 20.8 +1.1% +138%
10 Palms Bet 54.1K 20.5 +0.6% +3%
11 22Bet 48.6K 18.8 -3.5% -24%
12 bet365 31.4K 12.9 -19.8% -25%
13 Linebet 27.1K 20.2 +0.2% -38%
14 Qbet 22.9K 32.5 +84.5% +3,657%
15 Betway 20.8K 13.3 -18.2% -20%
16 Betwinner 13.4K 19.6 -1.2% +5%
17 1win 11.7K 14.9 -13.1% -9%
18 Melbet 7K 19.7 -0.9% -31%
19 Stake 6.7K 20.0 +0.0% +26%
20 Meridianbet 5.5K 13.6 -16.9% -10%

No brands matching the query

More brands with search demand in Kenya · 73

Ranks 21–93 of the same market table: monthly branded search demand and share of the country total.

Brand # Demand Share
Bet9ja 21 4K 0.0% Superbet 22 3.7K 0.0% Rain 23 3.7K 0.0% BetKing 24 3.3K 0.0% Dafabet 25 2.6K 0.0% Mostbet 26 1.9K 0.0% 888casino 27 1.7K 0.0% Betfair 28 1.4K 0.0% Betfred 29 1.4K 0.0% Betsson 30 1.3K 0.0% Betano 31 1.2K 0.0% BC.Game 32 1.2K 0.0% Caesars 33 1K 0.0% Coral 34 1K 0.0% BetPawa Casino 35 988 0.0% Hollywoodbets 36 961 0.0% Blaze 37 792 0.0% Roobet 38 790 0.0% bwin 39 658 0.0% Captains Bet 40 600 0.0% Marathonbet 41 585 0.0% William Hill 42 520 0.0% Sky Bet 43 519 0.0% BetMGM 44 505 0.0% Premierbet 45 490 0.0% Unibet 46 485 0.0% DraftKings 47 455 0.0% Parimatch 48 414 0.0% Sportingbet 49 407 0.0% Dbet 50 400 0.0% Paddy Power 51 360 0.0% Gamdom 52 340 0.0% GGBet 53 330 0.0% Playbet 54 317 0.0% Supabets 55 300 0.0% Vbet 56 295 0.0% LiveScore Bet 57 265 0.0% Tipico 58 260 0.0% Shuffle 59 235 0.0% NetBet 60 210 0.0% Rabona 61 180 0.0% iBet 62 160 0.0% Ladbrokes 63 150 0.0% BoyleSports 64 140 0.0% Cloudbet 65 130 0.0% BitStarz 66 120 0.0% Fonbet 67 120 0.0% Novibet 68 110 0.0% Eurobet 69 100 0.0% 20Bet 70 90 0.0% Hard Rock Bet 71 90 0.0% FortuneJack 72 90 0.0% Crystalbet 73 90 0.0% TonyBet 74 79 0.0% Duelbits 75 70 0.0% Bilbet 76 60 0.0% PokerStars 77 55 0.0% Midnite 78 50 0.0% Casumo 79 50 0.0% Kwiff 80 43 0.0% Rollbit 81 40 0.0% Thunderpick 82 40 0.0% Coolbet 83 30 0.0% Winz.io 84 30 0.0% SpreadEx 85 30 0.0% Rizk 86 20 0.0% CoinPoker 87 20 0.0% LVBet 88 20 0.0% Bitsler 89 10 0.0% Fairspin 90 10 0.0% Spinarium 91 10 0.0% 500 Casino 92 10 0.0% Superbet RO 93 10 0.0%

How we calculate

Demand — total monthly volume of branded search queries (clickstream). Share — percentage of total market interest. MoM/YoY — growth from the previous month and from the start of history.

Analogue of Blask Index — but with open methodology and without invented 'precise' revenue figures.

Trust tiers

Calibrated by revenue — the rating is cross-checked with regulator reports on revenue (GGR — gross gaming revenue): USA, Italy. Demand only — for grey markets we publish demand and trends, but not financial estimates that cannot be verified. More details at methodology page.

Why NeBlask

A comparison with paid iGaming analytics services. We show where we still have less — and where we are already ahead.

Capability NeBlask Blask H2 Gambling Capital SimilarWeb
Availability
Price Free Enterprise talk to sales Enterprise talk to sales $125–150K/yr
Open data CC BY 4.0 Closed Closed Closed
Data sources
Share of Search Clickstream OSINT+CV — —
Trust Score 7 signals — — —
On-chain data Etherscan — — —
App Store + Play Store Ratings — — —
Trustpilot Integration — — —
Twitch / Kick streams Live — — —
Meta Ads Intelligence Ad Library — — —
Regulator licences 10 registries Partially 150+ markets —
Telegram analytics NeTGStat — — —
Infrastructure
Open API JSON · CSV — — Paid
Embed widget CC BY 4.0 — — —
Data refresh Daily Hourly Monthly Monthly
Coverage
Brands covered 230+ 2 500+ 100+ companies Any site
Countries 53 50+ 150+ All
Revenue estimate — honestly CEB modelled GGR —

Modelled search demand estimate, not financial reporting. Figures reflect audience interest in brands, not their revenue. Project in development.

Download data Kenya: JSON · CSV · Radar · methodology · CC BY 4.0 · CrUX + clickstream

Project sponsors

Companies that keep this analytics open
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Impressions, clicks and code copies — open statistics. We keep the numbers public for the same reason NeBlask itself is public. Become a sponsor