Glossary · Jargon
Approve— what it means in affiliate marketing
The advertiser's confirmation that a conversion is valid and payable.
Nothing is earned before it. The gap between delivered and approved is the number that decides whether an offer was worth running.
Related terms
| Term | Definition |
|---|---|
| Approval rate | The share of delivered leads or orders the advertiser confirms and pays for. |
| Auto-approve | Conversions confirmed automatically, with no manual check. |
| Lead approval | The share of delivered leads the advertiser accepts as payable. |
Entry updated 29 July 2026. All 276 terms in one page.
