Glossary · Jargon
Lead— what it means in affiliate marketing
A potential customer who has left contact details or taken a first step.
A lead is the start of the advertiser's process, not the end of the affiliate's: whether it is paid depends on validation and approval.
Related terms
| Term | Definition |
|---|---|
| CPL | Cost per lead: payment for a lead — a phone number, an email, a submitted form. |
| Lead approval | The share of delivered leads the advertiser accepts as payable. |
| Qualification | Checking a lead against the advertiser's requirements — age, geo, solvency, intent — before it counts. |
Entry updated 29 July 2026. All 276 terms in one page.
