Glossary · Jargon
Banner blindness— what it means in affiliate marketing
Users ignoring anything that looks like an ad without consciously deciding to.
The reason native formats exist and the reason display CPMs stay low. It is measured in attention, and no amount of frequency fixes it.
Related terms
| Term | Definition |
|---|---|
| Banner ads | Graphic or HTML5 display ads placed on sites and in apps. |
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
Entry updated 29 July 2026. All 276 terms in one page.
