Glossary · Money and payouts
Hold— what it means in affiliate marketing
The waiting period between a conversion and the payout, while the advertiser checks the traffic.
Hold is working capital: a 30-day hold on a profitable campaign still means a month of ad spend financed out of pocket. Shorter holds are the usual reward for a long track record, and a hold that silently gets longer is a sign worth reading.
Related terms
| Term | Definition |
|---|---|
| CPA network | The intermediary between affiliates and advertisers: aggregates offers, counts conversions, pays out. |
| Reconciliation | Matching the affiliate's numbers against the advertiser's or the network's, conversion by conversion, before a payout is agreed. |
Entry updated 29 July 2026. All 276 terms in one page.
