Glossary · Jargon
Valid lead— what it means in affiliate marketing
A lead that passes the quality check: reachable contact details, right geo, matching the offer's criteria.
Validity is the advertiser's definition, and it belongs in the offer terms before the traffic starts. Where it is left vague, the dispute is only a matter of time.
Related terms
| Term | Definition |
|---|---|
| Approve | The advertiser's confirmation that a conversion is valid and payable. |
| Qualification | Checking a lead against the advertiser's requirements — age, geo, solvency, intent — before it counts. |
Entry updated 29 July 2026. All 276 terms in one page.
