Glossary · Fraud
Mislead— what it means in affiliate marketing
A creative that converts by promising something the offer does not deliver — a fake endorsement, an invented prize, a made-up news story.
It raises click-through and destroys approval rate and refund rate downstream. Advertisers ban it in their terms; a part of the market runs on it anyway, which is why offer terms spell out what a creative may claim.
Related terms
| Term | Definition |
|---|---|
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
| Moderation | The ad platform's or programme's review of creatives and landing pages before they go live. |
| Ban | An account, campaign or service access blocked for breaking the rules. |
Entry updated 29 July 2026. All 276 terms in one page.
