Glossary · Jargon
Traffic arbitrage— what it means in affiliate marketing
Buying traffic in order to resell it to advertisers at a margin.
The Russian-language market's own name for affiliate media buying, and a literal description of the business: the profit is the spread between what the click cost and what the conversion paid.
Related terms
| Term | Definition |
|---|---|
| Affiliate | Someone who buys traffic and resells it to advertisers through offers, earning the difference. |
| Traffic | The flow of users arriving on an advertised page. |
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
Entry updated 29 July 2026. All 276 terms in one page.
