Glossary · Metrics
Approval rate— what it means in affiliate marketing
The share of delivered leads or orders the advertiser confirms and pays for.
On call-centre and cash-on-delivery offers approval rate matters more than payout size: a high rate on a low payout beats the reverse. It is also the number most often quoted optimistically and measured differently on each side.
Related terms
| Term | Definition |
|---|---|
| Approve | The advertiser's confirmation that a conversion is valid and payable. |
| Conversion rate | The share of visitors who complete the target action. |
Entry updated 15 September 2026. All 276 terms in one page.
