Glossary · Fraud
Shaving— what it means in affiliate marketing
A network or advertiser quietly not counting part of the conversions an affiliate actually delivered.
It looks identical to a tracking problem from outside, which is the point. The only defence is independent counting and reconciliation; the usual tell is a conversion rate that drops exactly as volume rises.
Related terms
| Term | Definition |
|---|---|
| Fraud | Any falsification of conversions, traffic or identity in affiliate marketing. |
| CPA network | The intermediary between affiliates and advertisers: aggregates offers, counts conversions, pays out. |
Entry updated 29 July 2026. All 276 terms in one page.
