Glossary · Jargon
Guaranteed approval— what it means in affiliate marketing
An offer term promising a minimum approval rate for delivered leads.
It makes the advertiser's call-centre performance the affiliate's business, which is the point. Read what happens when the floor is missed — a top-up, a recount, or nothing.
Related terms
| Term | Definition |
|---|---|
| Approve | The advertiser's confirmation that a conversion is valid and payable. |
| Approval rate | The share of delivered leads or orders the advertiser confirms and pays for. |
Entry updated 29 July 2026. All 276 terms in one page.
