Glossary · Creatives and landers
Black page— what it means in affiliate marketing
The aggressive version of a lander, the one the buyer actually wants users to see: urgency, countdowns, stacked claims.
A black page only exists as one half of a pair. The other half is the white page, and a cloaker decides who gets which. Ad platforms treat the whole arrangement as a policy breach, so the term is an admission, not a technique worth boasting about.
Related terms
| Term | Definition |
|---|---|
| White page | The compliant page shown to ad reviewers and crawlers: thin, plain, with nothing in it that would fail moderation. |
| Cloaking | Serving one page to the ad platform or search crawler and a different page to the user who clicks. |
| Smartlink | One link that routes each visitor to whichever offer should perform best for their geo, device and source. |
| Conversion window | How long after a click a conversion still counts. |
Entry updated 21 July 2026. All 276 terms in one page.
