Glossary · Law and compliance
AML— what it means in affiliate marketing
Anti-money-laundering: the rules and procedures operators must run to stop illicit funds passing through them.
For a gambling or finance advertiser AML is why withdrawals stop for document checks and why source-of-funds questions arrive. Affiliates meet it as withdrawal complaints they did not cause and cannot fix.
Related terms
| Term | Definition |
|---|---|
| KYC | Know your customer: identity verification through documents, selfies and address proof. |
| White hat | Marketing that complies with the law and with platform rules as written. |
| Grey hat | Methods in the gap between permitted and banned — not written into the rules, not defensible if read strictly. |
Entry updated 21 July 2026. All 276 terms in one page.
