Glossary · Roles
Webmaster— what it means in affiliate marketing
The owner of a site, blog or channel who monetises their own audience through affiliate programmes.
Owning the traffic rather than buying it changes the whole risk profile: no ad accounts to lose, no spend to recover, and a much slower ceiling.
Related terms
| Term | Definition |
|---|---|
| Affiliate | Someone who buys traffic and resells it to advertisers through offers, earning the difference. |
| Affiliate manager | The person on the advertiser's or network's side who recruits affiliates and manages their portfolio. |
Entry updated 15 September 2026. All 276 terms in one page.
