Glossary · Verticals
mVAS— what it means in affiliate marketing
Mobile value-added services: paid mobile subscriptions billed by the carrier.
Conversion can take one click on carrier traffic, which is why the vertical attracts both volume buyers and regulators. Carrier-level complaint rates decide how long an offer lives.
Related terms
| Term | Definition |
|---|---|
| CPI | Cost per install: payment for one mobile app install. |
Entry updated 8 September 2026. All 276 terms in one page.
