Glossary · Roles
Advertiser— what it means in affiliate marketing
The company paying for user acquisition through affiliate programmes.
The advertiser defines the target action, approves conversions and sets the hold, which is why nearly every structural dispute in affiliate marketing ends at their definition of quality.
Related terms
| Term | Definition |
|---|---|
| Direct advertiser | An advertiser that works with affiliates directly, with no network between them. |
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
Entry updated 15 September 2026. All 276 terms in one page.
