Glossary · Tracking and tech
PWA— what it means in affiliate marketing
A web app installable to the home screen that behaves like a native app.
Heavily used in gambling traffic because it skips app-store review entirely while keeping the app-like install flow. Push notifications are the real reason: they turn a one-time visitor into a retention channel.
Related terms
| Term | Definition |
|---|---|
| WebView app | A thin native wrapper that loads a website inside an embedded browser. |
Entry updated 29 July 2026. All 276 terms in one page.
