Glossary · Metrics
Back-end revenue— what it means in affiliate marketing
Everything earned after the first conversion: rebills, upsells, repeat deposits.
Advertisers price CPA deals against it, and affiliates on a flat CPA never see it. The whole argument for revenue share and hybrid deals is a claim on this number.
Related terms
| Term | Definition |
|---|---|
| Rebill | An automatic recurring charge on the user's card for a subscription. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
| Revenue share | A percentage of the revenue the referred users generate, usually 20–50%, paid for as long as they keep playing or buying. |
Entry updated 15 September 2026. All 276 terms in one page.
