Glossary · Roles
Affiliate manager— what it means in affiliate marketing
The person on the advertiser's or network's side who recruits affiliates and manages their portfolio.
Half the role is commercial — payouts, caps, exclusive terms — and half is triage when conversions stop arriving. For an affiliate the manager is also the only human who can escalate a payout.
Related terms
| Term | Definition |
|---|---|
| Media buyer | The specialist who buys paid traffic — Facebook, Google, TikTok, ad networks — and runs it against offers. |
| Account farmer | A specialist who creates and warms up advertising accounts in bulk so campaigns have something to run on. |
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
| ROI | Return on investment: profit as a percentage of what was spent. |
| EPC | Earnings per click: total affiliate earnings divided by clicks sent. |
Entry updated 21 July 2026. All 276 terms in one page.
