Glossary · Roles
In-house buying— what it means in affiliate marketing
An operator or product company buying its own traffic instead of paying affiliates for it.
The company keeps the margin and carries the account risk, the hiring and the tooling. Most operators run both channels and set affiliate payouts against their in-house cost.
Related terms
| Term | Definition |
|---|---|
| Media buyer | The specialist who buys paid traffic — Facebook, Google, TikTok, ad networks — and runs it against offers. |
| Affiliate team | A group that buys traffic together: buyers, a lead, designers, a farmer, often an analyst. |
Entry updated 29 July 2026. All 276 terms in one page.
